Michael Chamberlain, a founder of Marketing Week, has been appointed to the new international role of head of media and content, media and entertainment and business innovation services at IBM. The position’s responsibilities embrace Europe, the Middle East and Africa. Chamberlain will head all consultancy services. The appointment marks another step in IBM’s move from […]
Morgan Stanley Dean Witter, the US financial services giant, has handed its UK direct marketing account to B’lowfish Advertising. It is believed the account, which involves Morgan Stanley’s UK credit card business, is worth more than &£20m. B’lowfish is thought to have beaten five other agencies, including the incumbent, WWAV Rapp Collins Media, North. The […]
Last year may have been disastrous for the dot-com sector, what with many start-ups failing spectacularly, but it was a remarkable one for marketers.
As companies look to ever more pervasive ways to get their message across, Nigel Mansell looks at the history of new opportunities for the ambient sector
I am writing concerning the article “Boots Opticians sets its sights on laser treatment clinics” (MW December 14). The report was inaccurate in some important respects. Boots will be undertaking corrective laser eye surgery, using the LASIK procedure, for treatment of short sight, long sight and astigmatism. Boots will not be doing cataract operations at […]
Quick-witted Internet users could become very rich this year, thanks to an online treasure hunt game which threatens to become as popular as Who Wants To Be A Millionaire? In Treasure Hunt 2001, shadowy author Max Valentin is offering $1m to surfers who can solve a series of labyrinthine puzzles and track down a fictional […]
Sony Computer Entertainment has appointed Darren Carter as marketing chief for PlayStation following the departure of Alan Welsman. Carter joined Sony five years ago as senior product manager and was promoted to marketing manager two years later. His main task will be to ensure that Sony maintains its lead in the games console market in […]
ITV advertising revenues are set to plummet by up to nine per cent in January and February compared with the same period last year. The dip – a disappointment for ITV owners Granada Media and Carlton and a worrying indicator for the whole ad industry – comes after a record year when revenues were bolstered […]
After the Inland Revenue’s recent decision to give itself a more shiny and cuddly image, another seemingly stuffy organisation is taking similar steps. The Royal Institution of Chartered Surveyors (RICS) has had a makeover for the 21st century, to persuade clients and potential employees the industry is slightly more interesting than a brick wall. Complete […]
Time Computers’ marketing director Mike Phillipson has made an abrupt exit from the group, after less than six months in the job. The Lancashire-based computer manufacturer confirms that Phillipson left on the same day that he tendered his resignation. The company says that he has left to write a novel and screenplay, with no suggestion […]
Advertising is a vital ingredient in helping premium brands sustain their market leadership, according to a new study commissioned by the Advertising Association (AA). The report, Advertising and the Long-Term Success of the Premium Brands, analyses sales data for 52 grocery brands in 26 categories, such as baked beans, household cleaning products and washing powders, […]
More relaxed rules on mergers and acquisitions, as well as new member states and a stronger euro, will help to develop a thriving commercial market in Europe
The Liberal Democrat Party is working with Banc on its creative advertising campaign for the next General Election. The party is also talking to Bournemouth media agency GJR Advertising about handling its media buying account. Liberal Democrats director of communications David Walter says: “The Liberal Democrats will fight a positive campaign which does not underestimate […]
Classic FM has secured its biggest integrated sponsorship and promotional deal to date, worth £300,000. The deal, with Vodafone, includes the launch of the station’s first mobile phone WAP (wireless application protocol) service. There will also be a campaign, due to start later this month, which will run for six months. It will cover on-air […]
Interest in grooming is prevalent in men and women, but although they seem equally prepared to exercise in the interests of looking and feeling good, men lag behind when it comes to using professional hair and beauty services, and in following