Charles Walls beats six to win £3.5m GNER account
Marketing WeekThe agency, which already holds some business, pitched against the other incumbent Burkitt DDB, J Walter Thompson, WCRS, Team Saatchi, HHCL & Partners and The Union.
The agency, which already holds some business, pitched against the other incumbent Burkitt DDB, J Walter Thompson, WCRS, Team Saatchi, HHCL & Partners and The Union.
The UK might be seen by some as the most xenophobic of nations, what with certain Brits’ predilection for Euro-scaremongering. But the award for continued dedication to giving us a taste of our own medicine has to go to the Aussies. Pommie-bashing has been a way of life for more than 200 years, so why […]
QXL UK, the online auction company, has decided not to splash out on major ad campaigns and will not seek a replacement for its recently departed marketing director. The move came as another online venture, toy retailer EToys, announced it would be closing its UK and European operations with the loss of 47 jobs. Marketing […]
Bolstering the big players was fine for broadcasting, but the White Paper should have set limits for the BBC’s domination of the Net, says Mike Terry
Miles Hanson, in his letter, (MW December 14), questionned why anyone would want to advertise to children if they don’t understand the difference between advertising and programming. Surely that’s exactly why companies would want to advertise to them. The advertising becomes subliminal and therefore has a much more powerful effect. Although I find it a […]
Torin Douglas is right to re-enthuse about the role of the Internet on media industries (MW December 14). By 1999, in the UK over 1.5 million men and 600,000 women interacted with newsgroups daily, and half of users took daily newsfeeds. Douglas’s informed viewpoint highlights that surviving the challenge of the e-revolution requires tenacity and […]
Centrica-owned Automobile Association Insurance Services and British Gas Home Services are undergoing a restructure of their combined marketing team. Clare Salmon, appointed as marketing director for the home and roadside services businesses in October (MW October 5), has created separate teams for the two operations. Patricia Vickers, former head of marketing services products for British […]
Coffee bars have enjoyed an explosion in popularity in the UK over the past few years -Âand the various major chains have distinct customer profiles
The Diary fears for the sanity of the employees of outdoor owner TDI. More specifically, the sobriety of the particular employees responsible for dreaming up an idea for the company’s 2001 promotional calendar. Workers can get just a little too close to their business – and at TDI, it seems, they are closer than is […]
Classic FM has secured its biggest integrated sponsorship and promotional deal to date, worth £300,000. The deal, with Vodafone, includes the launch of the station’s first mobile phone WAP (wireless application protocol) service. There will also be a campaign, due to start later this month, which will run for six months. It will cover on-air […]
Diageo-owned Guinness has back-tracked on plans to appoint a single global agency, instead splitting its &£50m advertising business between roster agencies Abbott Mead Vickers.BBDO and Saatchi & Saatchi. These agencies had been invited to take part in a winner-takes-all pitch for the global business last month after Guinness revealed that it intended to consolidate its […]
With reference to Trevor Beattie’s comments on the genius of French Connection UK’s advertising, I understand fcuk, tawt and cnut, but what does TBWA mean? Is it twab? Mark Monkey Creative director Marketing Monkeys
BT has signed up for a fantastic new service that may signal a new dawn of enlightenment for many Internet users. Jeeves Answers is the question and answer service from Internet search engine Ask Jeeves. It will now be available on BT.com, according to the blurb, to provide “visitors to BT.com with a more human […]
HSBC Holdings has appointed Canadian advertising guru Peter Stringham as its new marketing supremo. Stringham starts on January 15 as head of group marketing. He joins from Young and Rubicam North America where he was chairman and chief executive officer. He left the agency in October last year when it was acquired by WPP Group. […]
Nestlé is considering rolling out a range of novel food products after signing a deal with UK company BioProgress Technology International, which has developed an alternative to gelatin.