A whole new Ball Game
Marketing WeekWith the appointment of Phil Smith, Camelot hopes to boost National Lottery sales. But analysts believe that it needs more than
With the appointment of Phil Smith, Camelot hopes to boost National Lottery sales. But analysts believe that it needs more than
RAJAR, the radio audience measurer, is to test electronic audience research auditing next year for the first time. The organisation, which is jointly owned by the BBC and the Commercial Radio Companies Association, is to give some of its panel of listeners wristwatchand pager-style meters, which pick up signals unique to each radio station. These […]
Octagon Worldwide managing director Matthew Wheeler is to leave the company following the relocation of its head office from London to the US. Wheeler joined the sports and event marketing company in 1997 after Interpublic Group, Octagon’s parent company, purchased sports marketing firm API, where he was chief executive. However, last week Octagon announced plans […]
Capital Radio is hunting a sponsor for the Cat and Edith Hit Music Sunday show, which is to be launched nationally on January 13. The show has been running on the group’s London station, Capital FM, but will now be broadcast across the Capital Radio network on Fox, BRMB, Power and Ocean, Red Dragon, Southern […]
Highlights of the year
Consignia recently announced that it is to axe 30,000 jobs in order to cut costs. Can this state-run service ever turn a profit in an inflexible market? asks George Pitcher
Stelios Haji-Ioannou has stepped up his campaign against AOL, the world’s biggest Internet service provider. He is continuing to run easyInternetCafé ads comparing its Internet access to AOL’s despite a recent ruling by the Advertising Standards Authority (ASA) that the ads are unfair (MW last week). The ASA could now request media owners not to […]
Lunn Poly man takes over combined marketing role. HHCL and WCRS face loss of lucrative work
Mobile communications company Inmarsat has appointed Publicis and Maher Bird Associates (MBA) to its worldwide account as part of an advertising overhaul. The company, which has used Publicis since 1996, has decided to create a roster of agencies to take on seven worldwide advertising projects next year. The review was handled through the AAR. A […]
Carlsberg-Tetley (C-T) has promoted head of marketing and take-home sales Doug Clydesdale to the newly created role of managing director for brands and sales. Clydesdale will take on responsibility for all marketing activities and the sales divisions of both the onand off-trade businesses. The restructure follows the early retirement of Bernie Ray, managing director of […]
So-called ‘researchers’ have provided some curious insights into society, says Iain Murray. But what about the effects of their own, infuriating presence?
Swiss luxury watchmaker Tag Heuer has retained TBWA as its global creative advertising agency. The agency retained the brief, worth £2m in the UK, following a competitive pitch against BBDO, Euro RSCG, Young & Rubicam, Lolita Italia and Geneva-based Simko. The decision to review the work follows the appointment of Jean-Marc Lavace as managing director. […]
One of the most vexing tasks to be lumbered with is the unrewarding trawl through a pile of mail addressed to predecessors. When so much direct mail is spurious, duplicated or both, why does anyone bother?
Scottish Courage is extending its controversial Newcastle Brown advertising campaign over Christmas and New Year in an act of defiance against Yves Saint Laurent, which is suing the brewer over its parody of the famous Sophie Dahl Opium ad. The ads, which ran in Manchester during September, are being rolled out in the brand’s home […]
Consignia recently announced that it is to axe 30,000 jobs in order to cut costs. Can this state-run service ever turn a profit in an inflexible market? asks George Pitcher