Deutsche Telekom-owned One 2 One is to lose its former head of business marketing, Simon Eggleton, as part of a major restructure which will result in up to 40 redundancies in the mobile operator’s marketing department. One 2 One has also lost its sales and distribution director John Barton, who has been poached by Hutchison […]
I have read and listened with interest to the debate around the Walkers and Tesco promotions criticised by Which?. The argument seems to revolve around whether or not consumers have been encouraged to spend and consume more, or merely to switch brands. Surely both Walkers and Tesco can answer this with some simple market data. […]
While I was interested to read Sean Brierley’s argument regarding advertising spend in a recession, I did not feel that he sufficiently addressed the key issue – budgets. Of course there is little point in creating a huge advertising spend if the advertising is not working, but there is a world of difference between the […]
The Accident Group is taking its £12m media buying business away from The Collins Partnership, and has shortlisted MediaVest Manchester and Brilliant Media for the work.
Fiesta’s revamp as a car for 20-/30-somethings looks shaky. While Ford may have created a design that pleases this highly aspirant market, rivals threaten to run the strategy off-road with similar ‘supermini’ launches.
Sean Brierley (MW December 6) is right to suggest that advertising is not a universal panacea for recession, but makes the same mistake of over-simplification that he levels at the IPA. He claims the IPA Award case studies are not presented relative to the specific market conditions – in other words, they are seen out […]
Ford of Britain has appointed Paul Thomas as managing director following Ian McAllister’s decision to retire at the end of February as chairman and managing director of the car company. Thomas, who has worked at Ford for over 25 years, is currently sales director of Ford of Britain. He takes up his position on March […]
The Army has appointed Publicis to handle its £7m recruitment advertising account. The agency picked up the business following a pitch, managed by COI Communications, which included Abbott Mead Vickers.
Canon is set to unveil a more consumer-friendly slogan in a move that could bring it into conflict with software giant Microsoft. “You Can” is to replace the two-year-old strapline “Imaging across networks”, according to sources at Canon. The new slogan will be officially unveiled in February as part of a European ad campaign. It […]
Western Union, the money transfer company, is launching a loyalty card that will pave the way for the company’s first direct marketing campaigns. The card, launching in February, will offer 15 minutes of worldwide calls for every three money transfers. The company also plans other offers, as yet undisclosed, and says the card has a […]
Sean Brierley says there “is no reliable, objective and generally acceptable technique for measuring advertising effectiveness”. He is right – there is no one universal technique – but there are as many as there are ways to advertise, from straight sales data, through econometrics, to shareholder value models, as the nearly 750 cases on the […]
Getting ahead is a very January thought. After a period of reflection (or perhaps sheer boredom) at Christmas time come the New Year’s resolutions: among them, getting a better job. But what happens if you’re already at the top of your professional scale? You’re a marketing director, you’re earning over £100,000 a year (hopefully), you’ve […]
Rainey Kelly Campbell Roalfe/ Y&R has won a place on the £18m Lloyds TSB roster in a move which is expected to see incumbent Saatchi & Saatchi phased out of the business.
The Guardian is to go ahead with an American Airlines promotion, originally scheduled for September, which was pulled in the wake of the terrorist attacks on the US. For the tie-up, The Guardian and the Observer will offer “Two For One flights” to 21 US destinations. Two of the planes used in the September 11 […]