McDonald’s has promoted its top marketer, John Hawkes, to a newly created European role, in a move that is likely to result in increased pan-European marketing activity. Hawkes moves from the position of senior vice-president and chief marketing officer to European group marketing officer. A McDonald’s spokeswoman says the role is a “natural progression” for […]
Low-cost airline easyJet is planning a print campaign to embarrass blue-chip companies about the money they spend on business-class flights, to coincide with a British Airways campaign to attract business customers. EasyJet, which is building up its Gatwick airport presence, will run broadsheet ads alerting shareholders to the fact that employees of companies they invest […]
The BBC is set to double its advertising spend to £20m in a bid to help market its new digital services and cross-promote all its products and the parent brand.
The post of customer marketing director at cable operator Telewest Broadband, held by Chris Pilling, is being reviewed following the completion of the company’s rebranding and a restructure of the marketing department. Pilling, who is currently on paternity leave, is considering other posts within and outside the company. It is thought that there will be […]
Procter & Gamble (P&G) is to extend its Pampers nappy range into the household cleaning products market. Next month the company will introduce a spray cleaning product – Pampers Clean ‘n’ Play – to the US market, targeting households with chil
Sony Ericsson Mobile Communications has axed the role of global youth marketer under the new management structure following the establishment of the mobile phone joint venture. Vijay Anand, who was global youth segment manager at Ericsson’s consumer products division and continued to oversee youth marketing when the company merged its mobile operation with that of […]
Like a pantomime villain whose ignominy has been exposed in the denouement, British Gas is facing a barrage of hisses, catcalls and brickbats from its audience. Its crime? To have raised consumer gas prices, in two successive years, well above the rate of inflation – this time round in the middle of the peak period, […]
While looking for a nice jug as an ornament for the Diary office, we were told the Debenhams website was worth a look. We logged on and used its search engine. Imagine our surprise, then, when a search for “jugs” brought up a list of bras. Is Debenham’s use of the vernacular an attempt to […]
Manchester United Football Club is reviewing its existing sponsors and reorganising the structure of the deals in a bid to attract more international brands. From the 2002/03 season, Man United will cut its second tier of “platinum sponsors” from ten to eight companies. The incumbent sponsors, which include IBM, McVitie’s and Western Union, hold four-year […]
The Body Shop has appointed Sue Dover, Chancerealm group marketing controller, as its marketing director in place of Ronnie Helvey, who is leaving to join Harrods. At Chancerealm, Dover oversees marketing for lingerie chains La Senza and Contessa and the stationery businesses Ryman and Partners. Helvey is due to join Harrods as marketing director at […]
Iain Murray is to be congratulated on his appointment to the presidency of the society for Gathering Useless Facts and Figures (MW December 6, 2001). A man with his ability to churn out guff deserves our support. I wish I could say he was entering a new era in taking a swipe at the PR […]
Sportswear brand Puma is to sponsor the England athletics squad at this year’s Commonwealth Games. The brand, which in recent years has become famous for its retro footwear and clothes, has entered a £1m-plus contract to provide Team England’s sportswear for the games, to be held in Manchester this summer. At the last games – […]
Wealth management company Merrill Lynch HSBC has appointed David Pitman, its head of international development, as sales and marketing director. The appointment follows the departure of UK marketing director Greg Hill,who has taken voluntary redundancy to return to America. Alongside his existing role, Pitman will control sales and marketing across the UK, Asia, Hong Kong, […]
The live events industry has come a long way from its ‘industrial theatre’ roots, with small companies being steadily snapped up by the big networks. David Benady looks at the way forward for both independents and majors in a
O2, the former BT Cellnet, is to sponsor the third series of Big Brother.