Levi’s is launching a television ad campaign for its Engineered Jeans this spring, created by Bartle Bogle Hegarty (BBH). The pan-European campaign for Engineered Jeans, launched last year, will encompass all media including cinema, outdoor displays, print and digital, throughout the spring. It will feature the tagline: ‘Freedom to move’. Media was bought by Starcom […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Viewing figures are scrutinised to the last 0.01 of a per cent, but BARB’s new data gathering system has yet to prove it can provide such accuracy, says Torin Douglas
If tobacco advertising legitimises smoking, how does Chris Powell of BMP DDB (MW December 6, 2001) explain the case of Leah Betts? After the tragic death of Miss Betts, her parents conducted a campaign to beg young people not to use ecstasy. What was the result? Home Office figures later revealed that young people’s consumption […]
First Direct has been accused of “manipulative and unscrupulous” behaviour by a small website, which gave it free advertising for two years. Camdentown.co.uk is a local information website run on a semi-professional basis by a small team. Founder Tien Bryan claims that ads for the telephone bank have been viewed by 3,000 to 4,000 unique […]
Healthcare cash plan provider HSA’s latest advertising campaign, featuring a white rabbit which survives a stint in a tumble dryer, has prompted at least 66 complaints to the Independent Television Commission (ITC). Many of the complainants fear that children, not realising that the talking rabbit – HSA’s new advertising icon – is only a toy, […]
Viewing figures are scrutinised to the last 0.01 of a per cent, but BARB’s new data gathering system has yet to prove it can provide such accuracy, says Torin Douglas
US brewer Adolph Coors plans to expand its Coors beer brand in the UK and to take control of its distribution and marketing following its &£1.2bn purchase of the Carling business portion of Bass Brewers. Over the Christmas period, Coors became the second-most powerful player in the UK beer market, as a result of gaining […]
First Direct has been accused of “manipulative and unscrupulous” behaviour by a small website, which gave it free advertising for two years. Camdentown.co.uk is a local information website run on a semi-professional basis by a small team. Founder Tien Bryan claims that ads for the telephone bank have been viewed by 3,000 to 4,000 unique […]
The view from the Diary’s palatial office takes in many things, including, it would seem, one of the conference rooms for Microsoft’s website division, MSN. In turn, Microsoft has presumably twigged that the room is in full view of the Diary. Why else would Gates’ minions have recently taken to playing with the yet-to-be-released Xbox, […]
Golden Wonder is to go head-on against rival Walkers with the launch of a football-themed crisp snack ahead of this year’s World Cup. The snack, called Goalden Balls, is to be launched in the late spring to capitalise on the increased interest in football triggered by this summer’s FIFA World Cup. The cheese-flavoured product is […]
Halifax has launched its latest campaign, which sees the return of employee Howard Brown. Created by Delaney Lund Knox Warren, the campaign continues the pop-song theme which has run through the ads over the past 14 months. Brown this time does his own version of Shaggy’s Angel to promote current accounts. Brown has reached minor […]
National Magazines managing director Terry Mansfield, fresh from riding around on a tractor to publicise The Farmer Wants A Wife, has now come up with another cunning stunt. Mansfield, who was going to retire and now isn’t, probably because he likes dressing up too much, is putting forward his “boy”, Esquire editor Peter Howarth, to […]
Lever Fabergé plans to spend more than £26m this year on revamping its UK skincare and haircare business.
Beleaguered NTL culls more than 40 marketing staff and ousts Hounsell in effort to minimise losses