George Pitcher: Do the Government’s five tests reveal our stupidity?
Marketing WeekThe euro has provided fun for journalists, but the Government is relying on our short attention spans to allow it to take us in without a fuss, says George Pitcher
The euro has provided fun for journalists, but the Government is relying on our short attention spans to allow it to take us in without a fuss, says George Pitcher
Hooper Galton has picked up the £1m account for Whiteleys, the West London shopping centre. The account was put up for review last year in an effort to revive the shopping centre and lure shoppers away from the West End (MW November 8). Incumbent agency Burkitt DDB did not repitch for the business. The advertising […]
The Department of Health is looking for an agency to promote National Breastfeeding Awareness Week in May. The DoH is understood to be talking to agencies about the business. Last year’s campaign, which ran mainly in national tabloids, was created by Lion, which has since gone into receivership. The DoH confirmed it was looking for […]
The Guardian is to go ahead with an American Airlines promotion, originally scheduled for September, which was pulled in the wake of the terrorist attacks on the US. For the tie-up, The Guardian and the Observer will offer “Two For One flights” to 21 US destinations. Two of the planes used in the September 11 […]
A downturn may seem the wrong time to be thinking about wallpaper, but an office revamp can be good for business.
Sportswear giant Adidas-Salomon has awarded its global creative account, worth an estimated $100m (&£69.26m), to TBWA Worldwide and Amsterdam-based agency 180. TBWA, part of the Omnicom Group, aligned with 180 – already one of the incumbent agencies – and is now expected to adapt its work for the global market. The two agencies have knocked […]
Shake-up at Premier sparks replacement of marketing director Ivor Harrison and roster agency Fallon
We all know that successful marketers can gain a place on a company board, perhaps taking on the role of chief executive, but what is their secret?
Sean Brierley (MW December 6) is right to suggest that advertising is not a universal panacea for recession, but makes the same mistake of over-simplification that he levels at the IPA. He claims the IPA Award case studies are not presented relative to the specific market conditions – in other words, they are seen out […]
Stelios Haji-Ioannou’s easyGroup is in a legal dispute with Viacom after the media owner refused to run ads on London Underground (LU) for easyInternetCafé. Viacom, which holds the contract to run advertising for LU, refused to run the ads because they compare easyInternetCafé’s service with that of Internet service provider AOL, in contravention of an […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
It’s a truism that necessity is the mother of invention, but the only necessity behind most inventions is that of marketers making a living, says Iain Murray
Marks & Spencer is repositioning its Count on Us low-fat food range, in order to target younger women in a campaign to encourage healthy eating.
Sainsbury’s Bank has appointed Alliance & Leicester’s former business strategy and marketing director Tim Pile as chief executive.
With the US confirmed as top economic and military dog, it seems the world has settled down again. Time to make it a better place, according to George Pitcher