O&M to pick up Ski after sale to Nestlé
Marketing WeekOgilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to Nestlé.
Ogilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to Nestlé.
Cantankerousness in middle-aged men is caused, not by nagging middle-aged women, but by a lack of testosterone. And now there might be a cure, says Iain Murray
Congestion charges for London have got the go-ahead and now the mayor is on the hunt for an agency that can make the unpopular tolls seem more palatable.
The aborted Carlton/Granada merger raised more questions than could possibly be answered. What of the potential for ‘collusion’ between sales houses and reduced competition?
Older people are eating more foreign foods and ready meals, and are more concerned about healthy diets. The young seem to want just convenience
EMAP’s new celebrity-driven teenage weekly, codenamed Project Monkey, is to be called Sneak. The title, which will be on the shelves on April 30, is planning to undercut the market, with a price of 90p. The initial print-run is expected to be 100,000 copies. Sneak – which is planned as a “younger” counterpart to EMAP […]
Baby food manufacturer Nutricia has appointed Duckworth Finn Grubb Waters (DFGW) to its &£3m advertising business. DFGW beat AMV Advance and Miles Calcraft Briginshaw Duffy to the account. Incumbent Abbott Mead Vickers.BBDO (AMV) resigned the account after 21 years. It is believed that AMV was not happy with Nutricia’s advertising budget. PHD, the media buyer […]
The water industry could be blown wide open for competition under plansbeing proposed by the Government in May to deregulate the water industry. Centrica-owned British Gas is already gearing up to supply water to itscustomers towards the end of 2003, and other utility companies areconsidering offering branded tap water to customers. At present a company […]
Holsten UK is to launch the nation’s first “alcopop lager” when it unveils a fruit flavoured beer – likely to be called Holsten Fusion – in May. Marketing director Andy Edge says incumbent agency TBWA/London will produce a multi-million pound campaign to promote the product, which will come in a range of fruit flavours. Sources […]
Older people are eating more foreign foods and ready meals, and are more concerned about healthy diets. The young seem to want just convenience
The chairman of a tobacco giant has been pilloried for saying that he would not like his own children to smoke. He’s entitled to his private life, says George Pitcher
Holsten UK is to launch the nation’s first “alcopop lager” when it unveils a fruit flavoured beer – likely to be called Holsten Fusion – in May. Marketing director Andy Edge says incumbent agency TBWA/London will produce a multi-million pound campaign to promote the product, which will come in a range of fruit flavours. Sources […]
The chairman of a tobacco giant has been pilloried for saying that he would not like his own children to smoke. He’s entitled to his private life, says George Pitcher
NTL has appointed Matthew Seaman, a former director of interactivity at ITV Digital, as its TV product marketing director. Seaman, who left ITV Digital last year, reports to NTL director of TV Rod Henwood. Seaman says: “I am responsible for the marketing of the TV product to existing customers and new customers. The aim with […]
Detergents trade body UK Cleaning Products Industry (UKCPI) is seeking a creative agency to handle an industry-wide multimillion pound campaign to inform consumers about the environmental commitment of its members. The campaign, planned for early summer, will be funded by UKCPI’s members, which include Unilever, Procter & Gamble (P&G) and own-brand manufacturer McBrides. The decision […]