The cost of Trinity teaming up with Telegraph sales
Marketing WeekIs contracting out sales to another newspaper stable a sign of Trinity Mirror’s weakness, as it rebrands its flagship title, or could it be a strategic alliance against The Sun?
Is contracting out sales to another newspaper stable a sign of Trinity Mirror’s weakness, as it rebrands its flagship title, or could it be a strategic alliance against The Sun?
Capital Radio is to broadcast a series of Foster’s-sponsored Formula One bulletins in a £1m deal with Scottish Courage, which distributes the Australian lager. The race bulletins, fronted by ITV sports presenter Elton Welsby, will be aired over four days on each of the 17 remaining Grand Prix race weekends, starting on March 15. Welsby […]
Motorola is targeting “stylish adults” in a £5m ad campaign for its new V70 “swivel phone”. Available in April, the phone is billed as Motorola’s most revolutionary design since the “clam shell” appeared in 2000. The TV, press and poster campaign, launching at the end of the month through Ogilvy & Mather, will focus on […]