Month: March 2002

Big Food seeks home shopping marketer

Marketing Week

The Big Food Group, formerly known as Iceland Group, is looking for a head of marketing for its home shopping service to replace Gerry Bagnall, who is leaving this month to set up his own business. Bagnall reports to Iceland home shopping director Jon Grey. The national home shopping service is available on the Internet; […]

Marketing Week

Marketing Week

Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

O2 tipped to seal cut-price Arsenal deal

Marketing Week

Arsenal Football Club is understood to be on the point of signing a substantially reduced sponsorship deal with mobile phone company BT Cellnet. Arsenal, which has been in talks with BT Cellnet for some months, had reportedly been seeking &£7m a year from its replacement for Sega. But BT Cellnet, which rebrands as mmO2 in […]

Papering over the cracks

Marketing Week

For several years there has been a steady stream of – often venerable and well-known – companies changing their names, usually to something international and meaningless. There can be sound reasons for a name change, but all too often it is an

Sponsors spurn Granada World Cup rights deal

Marketing Week

The bidding for sponsorship of ITV’s coverage of the World Cup 2002 has been opened up to all advertisers, after Granada Enterprises failed to receive a single bid from any of the event sponsors. Granada Enterprises had given the 15 event sponsors until March 1 to register any bids to sponsor ITV’s coverage of the […]

Pop Idol is not for the poll idle

Marketing Week

Although you are not the first publication to state that nearly 9 million people voted in the final of Pop Idol, I feel this needs challenging when used in the context of stimulating youth to vote in political elections. I personally know someone who “voted” over 40 times for Will Young. How many others, mainly […]

Axe falls on ‘underperforming’ Persil Revive

Marketing Week

Unilever is axing its Persil Revive home dry-cleaning product, less than two years after its launch. The decision is thought to result from the product underperforming. It follows a similar decision by rival Procter & Gamble to halt the roll-out of its Dryel home dry-cleaning brand in the UK and continental Europe. P&G tested Dryel […]

Drug body lobbies for OTC anti-fat medicines

Marketing Week

A raft of anti-cholesterol drugs could hit high-street shops as a result of the Government’s plans to increase the number of over-the-counter pharmaceutical products. The Proprietary Association of Great Britain, which regulates over-the-counter (OTC) medicines, is considering allowing products containing the anti-cholesterol drug statins to be sold without prescription. At present, statins products are prescribed […]

Kettle appoints marketing chief

Marketing Week

Kettle Foods, the makers of Kettle Chips, has appointed its first marketing director as it prepares to do battle with Walkers in the premium crisp sector. Keith Stevens joins Kettle Foods from Polaroid, where he was European marketing director and export general manager. Before that he worked for 11 years at Mars, where he held […]

Simons’ simple errors at Ogilvy

Marketing Week

It is tempting, as a casual insight, to see a parallel between the recent shenanigans at the Department of Transport, Local Government and the Regions and the fiasco at Ogilvy Group, which has just culminated in the sacking of group chief executive Paul Simons. Both, after all, pivot on the brutal rejection of a foreign […]