The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]
The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]
Motorola is targeting “stylish adults” in a £5m ad campaign for its new V70 “swivel phone”. Available in April, the phone is billed as Motorola’s most revolutionary design since the “clam shell” appeared in 2000. The TV, press and poster campaign, launching at the end of the month through Ogilvy & Mather, will focus on […]
Capital Radio is to broadcast a series of Foster’s-sponsored Formula One bulletins in a £1m deal with Scottish Courage, which distributes the Australian lager. The race bulletins, fronted by ITV sports presenter Elton Welsby, will be aired over four days on each of the 17 remaining Grand Prix race weekends, starting on March 15. Welsby […]
Is contracting out sales to another newspaper stable a sign of Trinity Mirror’s weakness, as it rebrands its flagship title, or could it be a strategic alliance against The Sun?
The British are renowned for their reticence, while Americans are known for flamboyance. Despite such differences, speakers in the UK have much to learn from their US counterparts
WCRS has been appointed to handle the launch advertising for LMI’s as yet un-named rival to Air Miles with a budget of about &£20m. WCRS won the business after pitching against Leo Burnett for the work. The venture’s marketing director Richard Campbell is thought to have favoured WCRS having worked with the agency in his […]
A raft of anti-cholesterol drugs could hit high-street shops as a result of the Government’s plans to increase the number of over-the-counter pharmaceutical products. The Proprietary Association of Great Britain, which regulates over-the-counter (OTC) medicines, is considering allowing products containing the anti-cholesterol drug statins to be sold without prescription. At present, statins products are prescribed […]
A row over trademark rights to Stolichnaya Red vodka has prompted the Russian government to withhold the brand’s export, sparking fears from distributor First Drinks Brands that its UK market share will plummet. First Drinks brand manager Jon Evans says he received official notification from Russian distillers Soyuzplodimport (SPI) on Monday (March 4) that the […]
The Greater London Authority (GLA) has appointed marketing manager Simon Farley as its first sponsorship manager. Farley will be responsible for attracting sponsorship for London events, including the annual anti-racist Respect festival and the London Day celebration, which marks the anniversary of the establishment of London’s elected government. He will also seek a sponsor for […]
Ogilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to Nestlé.
Cantankerousness in middle-aged men is caused, not by nagging middle-aged women, but by a lack of testosterone. And now there might be a cure, says Iain Murray
Congestion charges for London have got the go-ahead and now the mayor is on the hunt for an agency that can make the unpopular tolls seem more palatable.
Companies often think it’s simple and clever to concentrate on their most valuable customers. Only it’s neither simple nor clever, says Alan Mitchell
In order to create an effective advertising message, good communication between media planning and creative agencies is key, says Karen Blackett