Pret A Manger, the sandwich chain, has appointed WCRS to its advertising business. The appointment follows a four-way pitch against three other undisclosed agencies. The business is understood to include advertising, in-store branding and design. The sandwich company used the AAR to compile its shortlist and to oversee the pitch. This appointment reunites WCRS with […]
Bank believes dearth of branches across UK makes direct marketing key to winning customers
The collapse of the Scottish Premier League’s (SPL) plans to launch a subscription channel has ended the pitch for a &£3m advertising account to promote the service. Insiders say the SPL was close to appointing an agency to handle the work. A shortlist, featuring Faulds, the Leith Advertising Agency and 1576, had been drawn up […]
Unilever Bestfoods’ flagship brand Bertolli olive oil could have some variants dropped by supermarkets after it failed to make a significant impact on the UK market since its launch a year ago – despite having &£3m ploughed into its advertising. Buyers believe some variants, which include Delicato and Robusto, could be dropped as a result […]
Fulham Football Club is believed to be in dispute with its club sponsor, Pizza Hut, over extending its one-year deal. The restaurant chain is thought to want to pay considerably less than the asking price. As Marketing Week went to press, the club and the pizza chain had yet to announce whether the deal had […]
John Young has quit as managing director at Claydon Heeley Jones Mason (CHJM) to take up the same position at Scottish direct marketing company Oneagency. Young takes up the role at Oneagency after an exodus of the company’s senior management team. Scottish-born Young headed CHJM’s Beijing operation from May 2000 to September 2001, becoming joint […]
The Diary can exclusively reveal that, following the formulation of lemon and vanilla variants, Coca-Cola is set to release a Coke variant which doesn’t make your teeth feel fuzzy. The company is also working on variants which don’t go flat in the bottle after half an hour and which don’t inflate your stomach for most […]
Point-of-purchase material can boost sales and raise awareness of a product or brand. However, it can also use up valuable shelf space, reduce stock levels and steal market share from multiples’ own-brand products.
Brown Forman’s alliance with Bacardi may seem like a good idea, but this kind of deal can often be unrewarding and one-sided
We are all excited by the approach of the football World Cup, and most of us dream about playing for our country. Sadly, most of us play like Victoria rather than David Beckham. Fear not! Now you too can live the dream. Using your fingers. Next month sees the start of the Subbuteo World Cup; […]
It’s blindingly obvious that when Portman launched its ‘do drink, don’t do drunk’ ads, whoever came up with the idea had spent very little time in a pub, says Iain Murray
BBC celebrity magazine for kids, It’s Hot!, faces an uphill battle as it launches against the weekly, low-priced charms of EMAP’s Sneak
The Financial Times (FT) will promote its coverage of the Chancellor’s budget next week with a television and rail poster campaign breaking on Monday, April 15. The Budget takes place on Wednesday April 17 and the following day FT will feature a 32-page supplement of news and analysis. Delaney Lund Knox Warren has created the […]
ITV Digital’s agency Mother has picked up a project from UKTV after pitching against BMP DDB, incumbent on the TV company’s main £11m account. Mother has been given the task of establishing a degree of synergy between UKTV’s channels through on air promotions and idents. It is thought that BMP, which won business from UKTV […]
John Young has quit as managing director at Claydon Heeley Jones Mason (CHJM) to take up the same position at Scottish direct marketing company Oneagency. Young takes up the role at Oneagency after an exodus of the company’s senior management team. Scottish-born Young headed CHJM’s Beijing operation from May 2000 to September 2001, becoming joint […]