Scotland’s largest independent whisky company, Edrington Group, has promoted its global marketing controller for the Famous Grouse brand, Ian Greig, to the new position of regional director, Highland Distillers, the Americas. The new position puts him in charge of all commercial development for Famous Grouse, The Macallan and Highland Park whiskies in North and South […]
Procter & Gamble associate media director Bernard Balderston has backed the Independent Television Commission’s (ITC) call for daytime factual TV to be “reinvigorated”.
Telemarketing is the logical source to obtain database information, which is invaluable for customer relationship management. But is the average call centre employee equipped to ask the right questions? asks Richenda Wilson
Starbucks Coffee Company has signed a deal with Borders Books & Music to operate coffee shops within the bookshop’s superstores.
David Miller’s article “Ad message a load of old Kant” (MW February 28) argued that marketers are responding to the economic downtown by cutting advertising and investing more wisely elsewhere. This view flies in the face of retrospective reviews of the economic downturn in the early Nineties, which showed that the most successful companies held […]
The Government has long tried to scare the public out of bad habits – now it wants to cajole us. But any consequence-based approach won’t work.
The Fabulous Bakin’ Boys (FBB), the cake and muffins manufacturer, has appointed Interfocus to handle an integrated campaign worth about £1m. Interfocus won the business in a three-way pitch against two undisclosed agencies. A spokeswoman for FBB says the specifics of the campaign have yet to be finalised, but says press, outdoor and television are […]
Super 12 Racing, the umbrella company for the UK’s top racecourses, has thrown open its search for £1m of sponsorship cash to other sports marketing agencies after Sportsworld Media Group failed to secure a deal. The news will come as a further blow to troubled Sportsworld, which last week went into receivership after running out […]
Woolworths Group has axed Spar concessions in smaller Woolworths Local outlets after sales of other products in the stores fell. The group is now planning to test Spar concessions in up to 50 bigger Local stores. The original trial ran in four stores of about 4,000 sq ft, housing up to five chiller cabinets. Woolworths […]
A campaign for mmO2’s Genie Internet service, which mocked rival Vodafone, has been censured by the Advertising Standards Authority. Genie ran a press campaign with the strapline “I’m gutted”, which was seen by Vodafone as a slight against its own campaign, which had the strapline “I’m gifted”. The ASA upheld Vodafone’s complaint that the Genie […]
Reckitt Benckiser (RB) has handed its £300m global advertising account – worth £40m in the UK – to Havas Advertising’s Euro RSCG Worldwide and WPP Group’s J Walter Thompson (JWT).
The fact that new BT chief executive Ben Verwaayen singled out a desire to “delight” the customer as a key corporate aim shows what a mountain the lumbering old behemoth is expected to climb. The only delight most BT consumers are likely to have experienced over the years are a series of first-class advertising campaigns, […]
The training and development special report “Holding up well” (MW March 28) featured a quote from Sandra Warham of Somersault – “If you train people in isolation and then put them back into work they will fall back into old habits.” How true. How many training manuals are gathering dust on people’s shelves? I’m not […]
Many businesses put immense effort into attracting new customers, only to neglect them later. It seems that, although CRM is fashionable, many companies are still having difficulty in applying its underlying principles.
Chrysalis Radio’s Heart 106.2 and Heart 100.7 weekday breakfast shows are to be sponsored for the first time, in a six-figure deal with Tetley Tea, negotiated by MediaVest. Tetley will sponsor the shows for three months, starting next week, with an option to extend the deal. The deal includes in-show references, trails and end credits […]