HHCL retains £14m task at Iceland.co.uk
Marketing WeekSupermarket chain Iceland.co.uk is to retain HHCL & Partners (HHCL) on its £14.4m advertising account after hearing presentations from at least four other advertising agencies.
Supermarket chain Iceland.co.uk is to retain HHCL & Partners (HHCL) on its £14.4m advertising account after hearing presentations from at least four other advertising agencies.
Telemarketing is the logical source to obtain database information, which is invaluable for customer relationship management. But is the average call centre employee equipped to ask the right questions? asks Richenda Wilson
The Budget: What’s in store for UK business?
Thorpe Park’s new rollercoaster Colossus is to be sponsored by Capital Radio as part of a marketing deal with the theme park’s owner, The Tussauds Group. The deal, which starts next week, will also see 95.8 Capital FM played throughout the Surrey attraction. The 95.8 Capital FM brand will appear on flags around the car […]
The Budget: What’s in store for UK business?
Thorpe Park’s new rollercoaster Colossus is to be sponsored by Capital Radio as part of a marketing deal with the theme park’s owner, The Tussauds Group. The deal, which starts next week, will also see 95.8 Capital FM played throughout the Surrey attraction. The 95.8 Capital FM brand will appear on flags around the car […]
Kerrang! has risen on the back of nu-metal, displacing NME as the top music weekly. NME needs to focus and work to its strengths.
TXU Europe has scrapped nationwide door-to-door sales. The US-owned gas and electricity company is retreating from areas outside its core territories in East Anglia and the North-west – the only two regions in which it will continue door-to-door sales. TXU employs about 200 door-to-door sales staff. It refused to say how many would be affected […]
Gillette is relocating its top European marketer, president of commercial operations Ed Shirley, to an as yet unspecified role at its headquarters in Boston in the US. Shirley, who was based in the UK, is being replaced by Procter & Gamble marketer Edward Lonergan. Lonergan will be responsible for all marketing, sales and trade relations […]
The Sunday Telegraph is to launch a glossy tabloid-sized review magazine to replace the broadsheet review section. It will also introduce a standalone TV listings guide.
IPC Media’s weekly music magazine NME has signed a three-year sponsorship deal with Scottish Courage-licensed beer brand Miller Genuine Draft. The &£1.5m deal, which was brokered by MediaVest, will include the launch of a monthly listings guide containing music news, reviews and gig listings. Called Bring It On, the guide will launch on May 3 […]
The continuing dominance of Filippo Berio is just one example of small brands thriving despite the multinationals’ best efforts, says Gemma Charles
Masterfoods UK has promoted catfood marketing manager Paul Kaye to the newly created position of petcare marketing director for south Europe. In this role, Kaye will be responsible for Masterfoods brands, including Whiskas, Cesar and Pedigree in Belgium, France, Greece, Italy, Portugal and Spain. For the past two years, Kaye has headed the marketing of […]
As regular readers know, we love a good lookalike at the Diary. And this one’s a cracker. Meet Colin Ward, director of Live Promotions Events. His company has just been appointed by EMAP Automotive to “promote and manager” (sic) the Land Rover Owners International Show. An event we will all be rushing from. Sorry, to. […]
Gone are the days when books were read merely on the recommendation of friends or the Sunday supplements. Nowadays, novels compete with cars and burgers for poster sites, TV slots and our attention.