IPC Media’s NME, the newspaper-format rock magazine, will no longer be seen on the bottom shelves of newsstands with the likes of Loot, the free ads paper. For the first time in its 50-year history, NME will be available alongside rival titles like EMAP’s Q and Mojo, following an inch and a half crop off […]
The Financial Times (FT) will promote its coverage of the Chancellor’s budget next week with a television and rail poster campaign breaking on Monday, April 15. The Budget takes place on Wednesday April 17 and the following day FT will feature a 32-page supplement of news and analysis. Delaney Lund Knox Warren has created the […]
Just when the MLC should be flexing its muscles to help farming recover from the foot-and-mouth crisis, it is having to bear the brunt of funding cuts and faces competition from a new government body.
TUI UK, formerly Thomson Travel Group (TTG), has scrapped the recently created post of sales and marketing director, following the departure of Nigel David. The company has also put its advertising agency review on hold while marketing plans are discussed at a European level. A TUI UK spokeswoman insists that David’s decision to leave the […]
As globalisation marches on, PoP marketing has to keep abreast of it. But running similar campaigns in markets separated by language and culture throws up problems.
ITV Digital’s agency Mother has picked up a project from UKTV after pitching against BMP DDB, incumbent on the TV company’s main £11m account. Mother has been given the task of establishing a degree of synergy between UKTV’s channels through on air promotions and idents. It is thought that BMP, which won business from UKTV […]
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
Irish Distillers, the whiskey producer and distributor, has appointed Peter O’Connell to the position of sales and marketing director. He joins from Remy Cointreau in Holland, where he was managing director for the Lucas Bols Brand Group and had responsibility for Bols globally. O’Connell replaces Martin Riley, who moved to the post of international marketing […]
Conquest Personal Care has appointed Miles Calcraft Briginshaw Duffy to handle the &£3m business for the former Unilever fragrance, Addiction. The brand was sold by Unilever to Conquest in February. Unilever launched the Addiction range of fragrances for men and women in 1996 and Bartle Bogle Hegarty (BBH) handled the launch of the mass-market brand. […]
There is more than a tinge of irony in the fact that your recent coverage of political parties’ branding focused on youth appeal (MW February 28). The biggest brand, New Labour, is unashamedly youth oriented. Labour has literally taken on new clothes and language in order to establish broader appeal. The problem for young voters […]
Nintendo and Sony Computer Entertainment have leapt to the defence of the Xbox, despite recent negative publicity surrounding the Japanese and European launches of Microsoft’s contender in the games console market. Reports suggest it has not been the runaway hit that Microsoft was predicting. But Nintendo Europe head of sales and marketing David Gosen told […]
Brown Forman’s alliance with Bacardi may seem like a good idea, but this kind of deal can often be unrewarding and one-sided
It is inconceivable the erudite Iain Murray would get something wrong in his column, so I must assume he was on Easter holiday when his bylined feature named William Hershall rather than William Herschell as the discoverer of Uranus (which he did with both hands in the dark on March 12, 1781). Further proof that […]
In true September 11-style, companies were quick to report how they had responded to the recent death of Her Majesty Queen Elizabeth the Queen Mother. Radio group GWR released a press statement saying that it had taken the radical step of suspending normal programming in order to accommodate the announcement. Classic FM broadcast a rather […]
ITV may or may not have acted wrongly in pulling the plug on ITV Digital, but what is galling is the ridiculous self–righteousness of the Football League. By George Pitcher