Marketing Week
Marketing WeekMarketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
Nigel Reeve’s criticism of Rajar (MW March 14) fundamentally misrepresents its role and its relationship with the radio industry. He argues that radio brands with niche audiences are under-represented by Rajar, which only “promotes” all-adult listening figures. But his assertion that he has “not seen a single reference to small stations’ performance within their defined […]
Super 12 Racing, the umbrella company for the UK’s top racecourses, has thrown open its search for £1m of sponsorship cash to other sports marketing agencies after Sportsworld Media Group failed to secure a deal. The news will come as a further blow to troubled Sportsworld, which last week went into receivership after running out […]
The Fabulous Bakin’ Boys (FBB), the cake and muffins manufacturer, has appointed Interfocus to handle an integrated campaign worth about £1m. Interfocus won the business in a three-way pitch against two undisclosed agencies. A spokeswoman for FBB says the specifics of the campaign have yet to be finalised, but says press, outdoor and television are […]
Energy supplier London Electricity (LE) Group is planning to move into the telecoms sector with the launch of a fixed-line phone service. The move would follow the energy group’s construction of 51°, a digital network around London to serve organisations such as mobile operators, which need wholesale bandwidth. A spokesman for LE says: “We are […]
Despite newspaper coverage, football is not a wholly worshipped sport. Some people secretly applauded when Beckham broke his foot, including Iain Murray
I have to dispute David Benady’s claim that “sponsorship is a blunt instrument”in his article “Not so football crazy” (MW March 14). While there are instances where this may be case, it depends entirely on what the sponsor is trying to achieve. If the objective is to increase brand awareness, then displaying a logo via […]
Vauxhall’s recent announcement that it was seeking to appoint an additional advertising agency was going to attract the attention of the specialist media. Your article “Less of the cavalier attitude” (MW March 28) was, in general, balanced and well-informed, but how it justified a front cover that depicted Vauxhall as an ailing patient with a […]
As the UK population ages and becomes more health-conscious, sales of vitamins and dietary supplements are following a long-term upward trend
Romantic fiction publisher Harlequin Mills & Boon is launching a book brand to target the younger end of the women’s market.
Pat Mitchinson is tipped to become head of marketing when Walt Disney Paris integrates with the Walt Disney Parks & Resorts division in July. Mitchinson is currently UK, Europe, Scandinavia, Middle East and Africa marketing director for Walt Disney Parks & Resorts. She joined the company from Mothercare in June last year. Head of marketing […]
Guardian Newspapers is revamping the Observer’s Life Magazine and Observer TV listings sections to bring the weekly sections in line with its glossy monthly supplements. Life Magazine will be renamed the Observer Magazine and change to a glossy format on April 21. Its size shrinks from 290mm by 372mm to 230mm by 300mm, but its […]
Ambient advertising is taking another step forward with the launch of Shopping Centre TV (SCTV). Giant screens in shopping centre foodcourts will show sports events, fashion shows and other consumer programming. SCTV is the brainchild of marketing agency Target Marketing Events. It has signed deals with five of the UK’s biggest malls, including the Arndale […]
BBC celebrity magazine for kids, It’s Hot!, faces an uphill battle as it launches against the weekly, low-priced charms of EMAP’s Sneak
The National Magazine Company (NatMags) claims that it is the first publishing company to become involved with the Boots Advantage card loyalty scheme. Loyalty scheme customers are able to exchange 1,200 Advantage card points for a six-month subscription to titles in the NatMags’ portfolio, which includes Cosmopolitan, Harpers & Queen, She and House Beautiful. This […]