Planning it right down the middle
Marketing WeekNaked has risen through the ranks by being ‘media neutral’, but demand for split buying and planning is dependent on the client, says Amanda Wilkinson
Naked has risen through the ranks by being ‘media neutral’, but demand for split buying and planning is dependent on the client, says Amanda Wilkinson
Fiat Auto has appointed Robert Frost as its UK marketing director for its luxury car brand, Alfa Romeo. The move follows the Italian car company’s decision to split up the Fiat and Alfa Romeo divisions in the UK. Frost joins from Toyota’s luxury car marque, Lexus, where he was marketing planning manager. He starts this […]
Beverage Brands is is to launch a clear variant of its vodka-based WKD premium packaged spirit (PPS), to be called WKD Silver. The launch is an attempt to broaden the brand’s appeal to include more sophisticated drinkers, particularly women. It will backed by a &£2m marketing spend. The launch budget for Silver takes the total […]
Fashion retailer Austin Reed has handed its £3m advertising account to Yellow Door ahead of a relaunch of the clothing brand.
UK drinks retail group First Quench hopes to position itself as the leading high street retailer of South African wine, after linking up with marketing body Wines of South Africa for a major UK push. As part of the campaign, First Quench – which has more than 2,300 outlets, trading as Thresher, Wine Rack, Bottoms […]
MyTravel’s retail division, formerly Going Places, is searching for an agency to handle its &£6m advertising business. The incumbent on the MyTravel Retail account was Clear Marketing. The agency’s contract ran out in July and has not been renewed, although Clear devised the tactical “Book for nothing” press work for MyTravel last month. Clear Marketing […]
We agree with the conclusion of your article on public sector recruitment campaigns (MW August 22) – their effectiveness “needs to be decided on a scientific basis”. This is of vital importance to COI Communications, as well as its clients and agencies, which is why thorough scientific investigations are undertaken into the effectiveness of all […]
Kerry Foods is searching for an advertising agency to handle a multi-million relaunch of its dormant Mattessons meat range. McCann-Erickson handles advertising for Kerry Foods across all its brands, including Wall’s Sausages, Homepride Flour, and cake-mix brand Greens Mixes. The agency, which will repitch for the business, has worked for Kerry Foods since 1995, when […]
Sean Brierley underestimates the impact a chief executive or business leader has in shaping the reputation of a company (MW August 15). No responsible communications adviser will put a business leader into the spotlight for the sake of it, but visibility is critically important in building and maintaining confidence among key stakeholders – customers, shareholders […]
Air Miles is getting its retaliation in first, launching a massive promotional giveaway ahead of the launch of the ambitious and big name-backed Nectar.
Bartle Bogle Hegarty (BBH) has created a television ad for Gordon’s Edge as part of a &£3.5m launch campaign for the gin-based premium packaged spirit (PPS). The ad, which was shot in Barcelona, Spain, and breaks on September 7, follows a ‘thirtysomething’ man as he walks through a party in a stylish modern house, carrying […]
While top universities reply on word-of-mouth, other institutions are having to invest in marketing to keep student numbers up.
Granada Television is planning standalone spin-off magazines of its two major soaps, Emmerdale and Coronation Street. The company has appointed Scorpio Multimedia to publish a one-off magazine for Emmerdale, which will go on the shelves on October 7. Emmerdale Stars will be priced at £2.60 and have an initial print run of 100,000 copies. It […]
The Government is to launch an Electoral Commission cinema ad campaign on September 16. The campaign is designed to address the issue of low voter turnout among young people and ethnic minorities. The Votes Are Power campaign, created by St Luke’s, will be the Electoral Commission’s first national cinema ad. St Luke’s was appointed by […]
British Airways has integrated its in-flight entertainment package under the umbrella brand High Life Entertainment in a bid to attract more advertisers. Previously, the in-flight television channel package went under the banner Omnia while the audio stations were known as BA Radio. Now the title of the airline’s in-flight magazine High Life has been extended […]