Matalan’s new marketing director Euan Sutherland has restructured the marketing team, creating five divisions and more than doubling its size to 45 people. Sutherland, who was marketing director at Currys before joining Matalan, has also poached two marketers from his former employer. Mark Craigie has joined from the electrical retailer, where he was head of […]
Middlesbrough Football Club has settled out of court with sports marketing agency Sportacus over a disputed “introduction fee” for the club’s shirt sponsorship deal with Dial-a-Phone. Dial-a-Phone signed a three-year deal, worth about &£2m, to become the Premiership club’s shirt sponsor (MW July 11). At the deal’s announcement, both the club and the Internet mobile […]
While top universities reply on word-of-mouth, other institutions are having to invest in marketing to keep student numbers up.
Alan Mitchell’s column on customer-centric branding (MW August 22) got me thinking. Much of what he said strikes a chord, but I’m not sure that Sainsbury’s launch of Blue Parrot is the “first ever” attempt to build a brand around the attributes of customers rather than products. What about Heinz’s Weight Watchers? Blue Parrot is […]
Lever Fabergé has been castigated by the Advertising Standards Authority (ASA) over an “unbeatable cleaning” claim made for its Persil Non-Bio detergent brand in a press ad created by J Walter Thompson.
Honda has moved its entire £60m media planning and buying business into Naked and Starcom Motive.
Procter & Gamble has been forced to put on hold plans to increase the prices of all its detergent brands, after retailers refused to comply with the increase.
The Boots marketer responsible for developing the retailer’s laser eye clinics and hearing care centres, Martin Pettifor, has left the company. It is understood Pettifor, the former marketing development director for Boots Opticians, does not have a job to go to. A spokesman for the company says: “He left on Friday last week to pursue […]
Along with many people in advertising last week, the Diary was wondering what the connection was between P&O Ferries – the advertiser with a &£7m budget – and Link ICA – the regional ad agency that, until last week, only had &£5m in annual billings, with clients like the Kent Agricultural Society and Gamely’s Toy […]
Let the battle of Britain commence. As the mighty Nectar behemoth lumbers up to the loyalty scheme launch pad, Air Miles has got in first with the Great Air Miles Giveaway, a pre-emptive strike backed by a £20m marketing campaign. At a superficial level, this is a proxy war between the UK’s two largest supermarket […]
Luxury fashion brand Dunhill has appointed Sophie Hanson as director of marketing services, following the departure of Linda Tipping, who left the company two months ago. It is not known whether Tipping had a job to go to. Hanson, who will report to Dunhill chief executive Simon Critchell, was previously director of fragrance marketing at […]
Microsoft has added direct marketing agency Black Cat to its roster and briefed the agency to create its below-the-line sales promotional campaign for its home and retail division, which develops software such as Microsoft Office. Black Cat’s first campaign for the software giant will launch in the early autumn and will promote Microsoft’s personal computer […]
Matalan’s new marketing director Euan Sutherland has restructured the marketing team, creating five divisions and more than doubling its size to 45 people. Sutherland, who was marketing director at Currys before joining Matalan, has also poached two marketers from his former employer. Mark Craigie has joined from the electrical retailer, where he was head of […]
To advertise or not to advertise? That is the question for US businesses in the run-up to the anniversary of the terror attacks. Polly Devaney reports
Fiat Auto has appointed Robert Frost as its UK marketing director for its luxury car brand, Alfa Romeo. The move follows the Italian car company’s decision to split up the Fiat and Alfa Romeo divisions in the UK. Frost joins from Toyota’s luxury car marque, Lexus, where he was marketing planning manager. He starts this […]