Cordiant Communications will integrate its various worldwide advertising and marketing services operations under one management structure. The move follows the announcement that chief executive Michael Bungey will step down next March. The four networks to have their operations consolidated will be advertising agency Bates Worldwide, branding and design agency Fitch, direct marketing outfit 141 Worldwide […]
New title Jack aims to reinvent the ailing ‘lads’ mag’, but its rivals seem happy to stick to the hackneyed ‘sex sells’ formula, reports Sonoo Singh
Despite reports to the contrary, the ITC has not approved pan-ITV ad deals. Unless a merger is allowed, the two must stay strictly apart, says Andy Barnes
Coca-Cola and Bacardi have linked up to create a joint-branded pack for sale through retailers. The pack contains a 35cl bottle of Bacardi and four bottles of Coca-Cola and should sell for about £8.99. The move marks the first time Coke has linked up with an alcohol brand in the UK. Norman Brodie, marketing director […]
The Internet is now an integral part of the UK media diet, with more than half of the adult population – 19 million people, or 46 per cent of UK households – online. The figures come from a new report published by the Interactive Advertising Bureau (IAB). The IAB’s UK office says that while the […]
Kerry Foods is searching for an advertising agency to handle a multi-million relaunch of its dormant Mattessons meat range. McCann-Erickson handles advertising for Kerry Foods across all its brands, including Wall’s Sausages, Homepride Flour, and cake-mix brand Greens Mixes. The agency, which will repitch for the business, has worked for Kerry Foods since 1995, when […]
Ever wondered how creatives come up with those wonderfully crazy ads that will either propel your brand to the top spot, or end up being slammed by the Advertising Standards Authority? Well here’s your chance to find out. Each year, the Creative Circle holds its “Role Reversal” seminar at the esteemed Trinity College, Oxford. The […]
Loyalty cards aim to mine a rich seam of consumer information. But what will happen when people realise the true value of that data? asks Alan Mitchell
UK and Ireland chief chooses to take global position with parent company following BK demerger
British Airways has integrated its in-flight entertainment package under the umbrella brand High Life Entertainment in a bid to attract more advertisers. Previously, the in-flight television channel package went under the banner Omnia while the audio stations were known as BA Radio. Now the title of the airline’s in-flight magazine High Life has been extended […]
The Government is to launch an Electoral Commission cinema ad campaign on September 16. The campaign is designed to address the issue of low voter turnout among young people and ethnic minorities. The Votes Are Power campaign, created by St Luke’s, will be the Electoral Commission’s first national cinema ad. St Luke’s was appointed by […]
Procter & Gamble has been forced to put on hold plans to increase the prices of all its detergent brands, after retailers refused to comply with the increase.
Granada Television is planning standalone spin-off magazines of its two major soaps, Emmerdale and Coronation Street. The company has appointed Scorpio Multimedia to publish a one-off magazine for Emmerdale, which will go on the shelves on October 7. Emmerdale Stars will be priced at £2.60 and have an initial print run of 100,000 copies. It […]
Let the battle of Britain commence. As the mighty Nectar behemoth lumbers up to the loyalty scheme launch pad, Air Miles has got in first with the Great Air Miles Giveaway, a pre-emptive strike backed by a £20m marketing campaign. At a superficial level, this is a proxy war between the UK’s two largest supermarket […]
Unilever is understood to be planning the global launch of a haircare brand next year, in an attempt to ride on the success of the Dove shampoo and conditioner launch earlier this year. The launch is under research at the moment and the packaged goods giant is understood to be considering rolling out an extension […]