Revlon has drafted in former Clairol marketing director for the UK and Ireland Simon Worraker to be its European marketing director. He will report to the company’s European president, Giorgio Laurenti. Worraker is the second ex-Clairol marketer to join the cosmetics company recently, following the appointment of Chris Elshaw as the company’s general manager for […]
Diageo’s Smirnoff is set to become the first broadcast sponsor of Channel 4’s Faking It series, in which ordinary people have to learn a new skill or profession in just four weeks. The BAFTA award-winning series begins its fourth run this month. The first episode will review previous programmes and is expected to reveal what […]
Last week Unilever announced the US launch of its Axe (Lynx) brand after conquering 60 foreign mark
Malt loaf brand Soreen is to launch its first brand extension by bringing out a cereal bar. At present Soreen, which is owned by bread-maker Warburtons, only makes malt loaves and malt-loaf variants, which include banana and plum. However, Soreen sales and marketing director John Smethurst says the company is planning to move into the […]
Highland Distillers has appointed Matthew Turner as global marketing controller for its flagship single malt, the Macallan. The brand recently launched its biggest US advertising campaign so far, worth $3.5m (&£2.4m). The Macallan sells about 250,000 cases a year worldwide. Its biggest market is the US, followed by the UK and then Italy. A spokeswoman […]
A wider range of wines in supermarkets and its availability via the Internet has made consumers realise that it is not just a drink for special occasions
The Capital Radio Group is scrapping the logos used by regional stations in its Capital FM Network, including Fox FM, Red Dragon and BRMB. The company says the logos are “too Eighties”. Capital FM’s logo will replace the “Sunny Day” logo used by most of the regional stations. Fox FM’s fox logo will also be […]
If men really thought about sex every ten seconds, then the Diary would never get its copy written. So it was pleasing to read a report by LynxPR that the topic isn’t on our minds 24 hours a day. In fact, according to the survey, last thing at night men are more likely to think […]
Channel 5’s head of news prefers ‘character’ to beauty in his newsreaders – but if we really favoured rigour over vigour, we wouldn’t be watching TV news, says Iain Murray
When the Diary was out to lunch the other day (no quips about its mental health please), it was intrigued to witness the paparazzi in full pester. While munching, the Diary noticed that husky Mariella Frostrup was in the same restaurant dining outside. Across the street, armed with a long lens, was a dedicated professional […]
Amid the doom and gloom of falling ad revenues, the regional press has been a beacon, driving up its market share through clever campaigning, good research and investment in new technologies, led by its trade body. By Ian Whiteling
Tour operator Cosmosair is aiming to bypass travel agents and win more holiday business directly from consumers with the introduction of its first direct mail brochure. Cosmosair launches the brochure, called Cosmos Selection, this week to a database of 100,000 potential customers. The brochure contains a range of holidays featured in the operator’s Summer Sun, […]
A lack of faith in TV advertising and a transport system approaching gridlock has increased the effectiveness of outdoor advertising, says Nigel Mansell
Microsoft has added direct marketing agency Black Cat to its roster and briefed the agency to create its below-the-line sales promotional campaign for its home and retail division, which develops software such as Microsoft Office. Black Cat’s first campaign for the software giant will launch in the early autumn and will promote Microsoft’s personal computer […]
Multiple sponsors are being sought for an outdoor ice-rink which is being erected in Central London for the Christmas season. The rink, which will be built near Marble Arch, is a joint project between Westminster City Council and the Oxford Street Association (OSA). It will launch in November to coincide with the Oxford Street Christmas […]