Ensuring that your exhibition attracts the right leads and generates a good return on investment is dependent on two things – solid pre-show promotion and advertising, together with prompt post-event follow-up, says Ruth Prickett
Express Newspapers is launching a £2.5m advertising campaign to support the launch of its Sunday Star newspaper.
Alan Titchmarsh seems to have been everywhere since time began. In fact, he’s only been around since 1666, when he helped Christopher Wren to lay out the water feature in his plan to rebuild London (it proved highly popular, though why they called it the Thames is anybody’s guess). So it came as no surprise, […]
Newcastle International Airport has appointed Mike Luddy to the new position of marketing director. Luddy was previously commercial and deputy managing director at Bristol International Airport. Prior to that he was head of marketing for BAA at Gatwick. He joins Newcastle International following a restructuring of the airport’s management team, with the creation of commercial […]
Extreme Drinks, the canned soft drinks company that owns Extreme Sport and Extreme Chillout, is launching its first alcohol product. Later this month a vodka-saké formulation is being launched in trendy bars, with a roll out to the retail sector expected next spring. Wokka Saké is to be positioned as an “apres-ski” shot drink and […]
As the employment tribunal over Mary Archer’s former PA demonstrates, poorly selected employee gifts can cause long-term staff demotivation and haunt bosses for some time after. Lady Archer faces the employment tribunal over unfair dismissal claims from her PA, Jane Williams. Williams has revealed that Archer presented her with an inch of flat champagne from […]
The Diary would like to send its belated congratulations to Posh and Becks on the birth of their son Romeo Beckham. The Diary, of course, is not the only marketing celebrity to congratulate the Beckham family. Little did the super-celebs know that, while they were practising their breathing techniques – Posh because she was giving […]
The Advertising Standards Authority (ASA) has upheld a complaint, made by a trade body representing UK nappy manufacturers, against an activist group’s leaflet that encouraged the use of reusable nappies instead of disposables. The Absorbent Hygiene Products Manufacturers Association (AHPMA) challenged five statements made by the Women’s Environmental Network (WEN), including: “Savings from using real […]
Men & Motors, owned by Granada Sky Broadcasting (GSB), has teamed up with EMAP to create a television programme for EMAP weekly title Motorcycle News (MCN).
Having to comply with the most recent legislation, avoid spamming, manage internal resources and produce successful marketing campaigns is becoming increasingly challenging for marketers. François Lavaste’s piece on SMS targeting (e-volve August 29) highlighted the need for technological solutions to prevent spammers, but there’s also a strong case for marketing technology that prevents things getting […]
KMI, owner of the King of Shaves brand and the skinand haircare brands of Ted Baker and Speedo, has appointed Coty marketing director Quentin Higham to be its first sales and marketing director. A KMI spokesman says the company created the position of sales and marketing director to oversee the strategic development of its expanding […]
Marketers at Nestlé hope to make the public excited about chocolate by foregrounding the origins of their cocoa beans. By Gemma Charles
The Scottish Labour Party has appointed TBWA/Edinburgh to handle the party’s election campaign for the Scottish Parliamentary elections in 2003. The account is the first win for the agency, which opened its doors for business this month. The main Labour Party account is held by TBWA/London. The agency is known for its Labour billboard advertising […]
Clients are seemingly happy to sacrifice original ideas in favour of tried-and-tested methods that deliver to deadline and within budget. By Jo-Anne Flack
Organisations from governments to shops want to know all about those who live, work and shop in particular areas. Software companies such as SAS are there to help. By Cathy Hayward