Coca-Cola is to sponsor the second series of ITV1’s prime-time entertainment programme, Ant & Dec’s Saturday Night Take-Away. The deal is thought to be worth more than &£500,000. The soft drinks giant will sponsor ten episodes of the family entertainment show, which returns to TV screens this Saturday (January 11). The deal means that Coca-Cola […]
Fed up with looking like Worzel Gummidge at work? Feeling faintly nauseous at the sight of all those old T-shirts with holey armpits, and fed up with the sound of flip-flops? Well here’s an idea that will make you wish you’d never complained… Staff at Wimbledon-based agency Haygarth decided to smarten themselves up and raise […]
Ogilvy & Mather has created a £1m TV and radio campaign to promote child safety on the internet for the Government.
Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator’s consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.
It should not take a report by Datamonitor to inform marketers of the link between customer service and customer loyalty (MW December 5, 2002). Common sense tells us all we need to know on the subject. The problem is that too much marketing activity is not based on common sense. The Holy Grail of marketing […]
The Link is the latest retailer to agree to sell Hutchison 3G’s mobile phones and services. Hutchison 3G already has partnerships in place with Carphone Warehouse and Phones 4U.
The Daily Sport has been dubbed irresponsible by the Advertising Standards Authority for offering its readers air guns in an ad which uses, among others, the tagline: “&£10m worth of fun sporting air pistols for every reader”. The ASA ruling comes at a time when the Government is planning tougher laws to tackle gun crime, […]
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
Unilever’s Surf washing brand is offering £50 holiday vouchers in every pack of 24 and 48 tablets, redeemable against a Thomson holiday.
Vauxhall Motors has appointed Sue Farr, the former BBC Marketing chief, as a communications consultant. Farr has been drafted in to review all aspects of Vauxhall’s public relations, including its internal and external communications strategy.
Quaker Oats has shifted its £7.2m UK advertising account out of Rainey Kelly Campbell Roalfe/Y&R and into Abbott Mead Vickers. BBDO following owner PepsiCo’s decision to consolidate its business into Omnicom-owned agencies.
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
Ford is planning to add a special ‘The Road is Ours’ logo to all its advertising to mark its centenary year celebrations. The car company is planning a series of marketing initiatives to celebrate its 100th birthday in June.
Sky Media, the airtime sales division of British Sky Broadcasting, has appointed Zoe Fuller as sponsorship controller for non-sport. Fuller was previously sales controller at the division.
Pull marketing involves giving customers exactly what they want and telling them you’re doing just that. It’s the way of the future, argues Alan Mitchell You’ve got to find out what your customers want and give it to them. What better way to start a new year than by re-dedicating oneself to such a marketing […]