M&S names former Diageo brand director Avis as marketing chief
Marketing WeekMarks & Spencer has appointed its new marketing chief, Alice Avis, who claims to have been responsible for reversing declining sales of Diageo brand Johnnie Walker.
Marks & Spencer has appointed its new marketing chief, Alice Avis, who claims to have been responsible for reversing declining sales of Diageo brand Johnnie Walker.
It appears that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates. In an effort to nip th
Tom Hunter hopes to gain control of Allders and House of Fraser and consolidate them. But can he inject new life into the department store? asks George Pitcher
…BBC1 and ITV1’s share of viewing for 2002 has declined by 2.57 and 9.76 per cent respectively year on year, while multichannel’s has risen by 9.
State-owned nuclear company British Nuclear Fuels (BNFL) has parted company with its advertising agency, cdp-travissully, following the end of the agency’s contract. The company is expected to draw up a list of agencies to pitch for the business. The energy company refuses to divulge any details about the creative review. A spokesman for the company […]
Goldfish is advertising its loan products in a TV and cinema campaign for the first time on January 9. The ads, which have been created by TBWA/London, show three scenarios in which a goldfish takes offence at the words ‘Inflexible loans’. In the first ad, a goldfish launches a jet of flames at the ‘in’ […]
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
Last year, some of marketing’s most high-profile personalities found themselves without a job – a few of their own accord, many not – and, for the most part, they remain so. Yet a long list of major companies are struggling to fill their senio
Magazine publishers seem committed to a diet of celebrity gossip. But it’s a risky strategy, as competition for advertisers and readers is fierce. By Tim Caira
IPC Media has promoted head of marketing for the group’s men and music titles Niall McKinney to the board-level position of marketing director of IPC Ignite!
Coors Brewers has signed a three-year £12m deal with Glasgow football clubs Celtic and Rangers for its Carling brand, as tipped in Marketing Week (November 28, 2002).
The Daily Sport has been dubbed irresponsible by the Advertising Standards Authority for offering its readers air guns in an ad which uses, among others, the tagline: “&£10m worth of fun sporting air pistols for every reader”. The ASA ruling comes at a time when the Government is planning tougher laws to tackle gun crime, […]
The BBC will provide the content for Maiden Outdoor’s Transvision news service sites at London train stations, after ITN decided not to renew its contract. From this week, BBC News 24 will be shown on the giant screen sites at three London train stations: Victoria, Waterloo and Euston. Further giant LED screens are to be […]
ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
The Guardian, The Observer and Guardian Unlimited have signed a deal with low-cost airline bmibaby for a voucher promotion offering readers discounted European flights. The promotion will be supported by national television and radio advertising.