Walt Disney is looking for a marketer to head its theatre division and promote stage shows, such as The Lion King. Current marketing director theatrical Heather Epple is moving to New York to head marketing operations on Broadway. The position, based in London, has responsibility for overall marketing of Walt Disney’s West End theatre productions, […]
The Daily Mail has had to apologise to readers who thought they had won cash prizes of up to &£125,000 in the newspaper’s Who Want To Be A Billionaire scratch card game thanks to a printing error.
Point of purchase is a visual medium, but some marketers are looking at how it can appeal to the other senses, says Victoria Furness
Lottery operator Camelot is strongly tipped to hand the £4m launch advertising campaign for its first European lottery game to Abbott Mead Vickers.BBDO. The advertising account was put up for tender last month (MW August 14), inviting incumben
As john lewis prepares for its first-ever television advertising campaign, the gap is demonstrating how such campaigns can damage a brand, says Sean Brierley
Fashion brand Timberland has lost its most senior UK marketer Rachel Miranda after just over a year in the job. It is understood that she has left due to illness and it is not known if she is seeking a new role. Timberland is seeking a replacement for Miranda, whose role was UK marketing manager, […]
Warning: this article contains references to nudity, offensive language, and may offend the people of Southend. but what else would you expect from Iain Murray?
Nestlé Rowntree is extending its range of children’s biscuits with the addition of Rowntree Fruit Jambos. The fruity shortcake biscuit will launch this month.
Nation1, the Scottish agency, has developed a ‘live’ 64-sheet billboard in Glasgow this week. The billboard promotes the Royal Scottish National Orchestra and features RSNO members playing on the billboard in rotation.
Saatchi & Saatchi’s UK chairman James Hall has left the agency to return to his native New Zealand, two years after joining the agency. He has been replaced by managing director Kevin Dundas.
The Financial Times has appointed Nigel Pocklington to the new role of commercial director of FT.com. He joins from Pearson, where he was director of strategy.
Store cards are under the spotlight following the launch of an unofficial OFT investigation into the rates of APR and the methods used to get consumers to sign up to them. It’s time for some transparency. By Amanda Wilkinson
Bernard Matthews will relaunch its sandwich range with new fillings, such as fajita chicken, and redesigned packaging next month.
The Communications Agency has been appointed by Young’s Brewery as its leading promotional and direct marketing agency to work across its brand and retail business. The first campaign will focus on Young’s bitter and will coincide with the Rugby World Cup in October.
Starcom Motive has been appointed by Whitbread’s flagship restaurant brand Out & Out to develop a regional consumer campaign.