Jupiter £3m review ends AMD tenure
Marketing WeekJupiter Asset Management is reviewing its £3m advertising account out of AMD Girardot, a London-based ad agency which has held the business since Jupiter was set up in 1985.
Jupiter Asset Management is reviewing its £3m advertising account out of AMD Girardot, a London-based ad agency which has held the business since Jupiter was set up in 1985.
Tim Seager appointed as Scottish Courage’s UK marketing director in surprise hiring from P&G
Nestlé Rowntree is launching a Blokie bar as an extension of its “Not for Girls” campaign for Yorkie. It will be launched in stores imminently as a limited edition.
Camelot is launching a four-week TV campaign on Sunday in support of its new Daily Play game, ahead of its launch on Monday (September 22). As a newly launched game, Daily Play has yet to contribute to the £13bn raised to date. As a result, the initial advertising will mark a deliberate departure from its […]
MXR, the digital radio consortium, has announced a marketing partnership with digital radio maker Intempo and retailers Currys and Dixons. It will focus on promoting the Intempo digital radio alarm clock in the run-up to Christmas.
Nestlé Rowntree is extending its range of children’s biscuits with the addition of Rowntree Fruit Jambos. The fruity shortcake biscuit will launch this month.
Lastminute.com has appointed Quiet Storm to work on specific projects with an estimated spend of &£2m, as the internet company’s new marketing director Vijay Solanki seeks to review its brand. Lastminute has dropped M&C Saatchi’s sister agency Immediate Sales Agency, which retained the &£5m business after it beat Wieden & Kennedy, Bartle Bogle Hegarty and […]
The Financial Times has appointed Nigel Pocklington to the new role of commercial director of FT.com. He joins from Pearson, where he was director of strategy.
Internet bank Egg has redesigned its £1m online ad campaign after discovering it has less appeal for men than women. It has found that the ad created a favourable response with 31 per cent of women but only 13 per cent of men, and that men preferred a more direct ad with a clearer message. […]
IPC Media has restructured its women’s division IPC Southbank, which publishes Marie Claire, around its core sectors of fashion, home interest, women’s lifestyle and special interest. It is believed that the move, a first for the division, is to help pave the way for new launches expected later this year. As part of the restructure, […]
There is much consumer concern over the amount of data companies hold on them. but the real debate is over how this is used, says Alan Mitchell
Budget hotel brand Travelodge has developed a branding campaign promoting the chain as a no-frills offering. The press, radio and outdoor campaign created by Euro RSCG Wnek Gosper Partners carries the strapline: ‘Welcome to Travelodgic’. Recently appointed marketing director Simon Gregory says research has shown that people ‘don’t need or want the added extras they […]
Faster access to websites is not enough to encourage consumers to make the switch to broadband. Only tailor-made content can do that, says Simon Wells
Coca-Cola has put its US media buying account up for review. The business is split between Universal McCann, which carries out buying, and Starcom MediaVest which handles planning. Coca-Cola has stated it wants to consolidate media into one agency.
Nectar has signed up sportswear retailer All:sports to its loyalty card scheme, which has secured 13 million customers in its first year.