The Financial Times appoints Nigel Pocklington
The Financial Times has appointed Nigel Pocklington to the new role of commercial director of FT.com. He joins from Pearson, where he was director of strategy.
The Financial Times has appointed Nigel Pocklington to the new role of commercial director of FT.com. He joins from Pearson, where he was director of strategy.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.