Dennis Publishing launches men’s mag
Marketing WeekDennis Publishing is launching a men’s health magazine called Just Workouts on December 30. The companion title to Men’s Fitness will be priced &£4.50.
Dennis Publishing is launching a men’s health magazine called Just Workouts on December 30. The companion title to Men’s Fitness will be priced &£4.50.
Perspectives Red Cell, the direct marketing and promotions agency, has appointed Gary Sharpen as executive creative director. He replaced Stuart Burnett, who left the agency earlier this year.
McCain Foods is understood to have promoted Sue Jefferson to marketing director. She replaces Julie Leivers, who left to join GlaxoSmithKline in October (MW October 2).
As a customer-facing content-provider, modern columnists must provide at least 300 buzzwords per word-tranche.
After the tobacco ad ban, food and drink firms faced pressure from health campaigners, and downsizing dominated the headlines, with job losses, a tabloid Indy and Times, and a merged ITV. 2003 was also the year we said farewell to Faulds and h
Francesca Peters, formerly group human resources director of the Regus international business centre group, has been appointed managing partner of human resources for Young & Rubicam and Wunderman in the Europe, Middle East and Africa regions.
Team Saatchi has created a European TV campaign for Johnson & Johnson’s indigestion remedy Pepcidtwo.
Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television screens with its first creative work for travel website Travelocity. The TV, radio and outdoor campaign shows Whicker, who pioneered world travel in his show Whicker’s World, popping up in unusual places either to ‘greet’ the country or congratulate holidaymakers on using Travelocity […]
Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
The Office of Fair Trading is investigating leading cigarette manufacturers Gallaher, Imperial Tobacco and British American Tobacco over allegations of cigarette price-fixing.
Parcelforce is understood to have shortlisted J Walter Thompson, Abbott Mead Vickers.BBDO, BMP DDB and possibly one other, for its advertising account.
Nestlé Rowntree has lost the latest round in its battle to register the Polo mint’s shape as a three-dimensional trademark, after Masterfoods appealed against the application on the grounds that the “mint with a hole” does not have a distincti
The arrival of digital TV, Sky+ and PVRs has made terrestrial TV less attractive to advertisers, but the prognosis that it is dying is premature, says Ged Harris
The Co-operative Bank this week published the Ethical Purchasing Index, according to which the sales of goods marketed as suitable for ethical consumers rose 13 per cent in 2002 to £6.9m.
Outdoor has led a charmed life of late, its market share climbing steadily. This is no time to rest on its laurels, says Nigel Mansell – there’s still work to be done