Month: December 2003

Satan rains on England’s parade

Marketing Week

Look, it’s an exclusive photo of Satan briefing his minions about their Christmas projects. Or is it a backstage shot from the Showaddywaddy gig at Feltham Young Offenders Institution? Whichever it is, those three lads don’t seem to be having much success persuading Griff Rhys Jones to do another crap Vauxhall ad. Did you spot […]

Castner creams off milk account

Marketing Week

The Dairy Council is understood to have appointed youth advertising agency Castner to handle a project to encourage 15- to 19-year-old girls to drink more milk. It is thought that the agency pitched against three undisclosed agencies to win the project, which is being funded by the European Community and the Milk Development Council. The […]

GSK ditches slow-selling Plenty drink

Marketing Week

GlaxoSmithKline has axed its “super juice” Plenty after poor sales, according to industry insiders. The drink, launched by GSK Nutritional Healthcare, was an attempt to compete in the smoothies market, which is worth more than £30m. The sector is led by Innocent, P&J Smoothies and supermarket own-brand products. Asda, Tesco and Safeway all stopped stocking […]

The brandwagen grinds to a halt

Marketing Week

Is the long hegemony of German prestige car marques drawing to an end? From studying the turbo-charged sales figures of Mercedes, BMW and Audi, you would not think so. Careful examination of the rear-view mirror, however, reveals a more disquieting picture. Part of the longstanding appeal of German driving machines is that they work properly. […]

Diary loses infallibility

Marketing Week

As Christmas approaches, the Diary occasionally loses some of that legendary infallibility. Last week was one of those occasions. The Diary claimed that Innocent Drinks was donating money to Help the Aged every time a hat-topped smoothie was purchased. In fact, the money goes to Age Concern. Diaria Culpa.

Brassica feels the wind of change

Marketing Week

Ah, January. The Christmas rush is over and marketers can take a well-earned breather. But not everyone has plenty of time to kale next month. Some people have to start planning for next Christmas. Which is presumably why the Brassica Growers Association has scheduled its conference for January 14. While the rest of us are […]

Morrisons’ Safeway bid to spark review

Marketing Week

Wm Morrison is expected to consider reviewing its media agency arrangements if its £3bn bid for Safeway is accepted by shareholders, giving it a combined £20m media spend. Morrisons uses MediaedgeCIA:Manchester to handle its £17m media buying account, while Safeway uses Manning Gottlieb OMD on its £3m media buying business. One of the possible cost-saving […]

TV2003 Conference

Marketing Week

Marketing Week is expecting more than 300 delegates to attend the TV2004 Conference , TV: The Challenge, which will take place on April 29-30 in London. The conference will look at the evaluation of effective TV spend. Confirmed speakers include David Elstein, John Hegarty and Martin Bowley. Contact Rosie Nottage on 0207 970 4747.