Weetabix to sponsor British Olympic Association
The British Olympic Association has signed Weetabix as an official sponsor of the British team.
The British Olympic Association has signed Weetabix as an official sponsor of the British team.
Domino’s Pizza UK & Ireland has called off its search for an advertising agency to handle its £7m account. It is now expected to use a freelance creative team instead and is in talks with a number of candidates.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
Guardian editor Alan Rusbridger has confirmed the newspaper is looking at resizing. Marketing Week was first to report the newspaper was considering a format similar to the Berliner or Le Monde (MW February 26).
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
In a critically important industry, brands must balance innovation and sector expertise to offer an exemplary customer experience.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.