Groups form cross-media selling alliance
Capital Radio Group, Viacom Brand Solutions and IPC Ignite!, the men and music magazine division, have formed a cross-media selling alliance, RSVP.
Capital Radio Group, Viacom Brand Solutions and IPC Ignite!, the men and music magazine division, have formed a cross-media selling alliance, RSVP.
When the whole country is your customer, delivering customer experience is a complex equation. Here, CX50 members from the public sector reveal their approach.
Compare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief revenue officer last year is now chief customer officer, while Mark Vile, who has been CMO since 2017, is now chief brand officer.
Group customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after chief customer officer Alessandra Bellini left the business.
Having built its marketing strategy around brand building since 2021, Airbnb is moving into new categories in a bid to become a hub for experiences, not just overnight stays.