Nestlé plans assault on Masterfoods
Marketing WeekNestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.
Nestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.
The head of loyalty for Marks & Spencer’s new &More credit card, Nick Penny, is to move to another position within the retailer just months after the Office of Fair Trading (OFT) asked the chain to make changes to the marketing of its card.
Atkins Nutritionals, the food manufacturing arm of the Atkins diet business, is launching a range of low-carbohydrate chocolate bars for followers of the diet. Atkins Endulge will be available in branches of Boots from the end of April. There are six bars in the Atkins Endulge range, including chocolate and crisp, chocolate and caramel wafer […]
Denim brand Lee Cooper is to make its US debut this summer as part of a major expansion of the UK-based brand. The jeanswear company is in talks with US business partners and is hoping to have its products in a number of major department stores by the end of the year. The brand is […]
Everton Football Club is searching for a shirt sponsor following the withdrawal of Chinese mobile phone manufacturer Kejian from contract renewal negotiations. Kejian was a surprise sponsor for Everton when the state-owned phone maker signed up to a &£1m-a-year deal in 2002, as the company does not compete in the UK market (MW August 1, […]
WH Smith’s new chief executive Kate Swann has picked a former Argos colleague to be the new marketing director for the high street book, magazine, stationery and music retailer. Argos head of product marketing Stephen Clarke is to join his former boss Swann as marketing director for WH Smith UK Retail. Swann was managing director […]
Unilever has dropped its PG Plunger loose tea brand after disappointing sales.
Anheuser-Busch has signed up as the official beer sponsor for the Olympic Winter Games in Turin in 2006, and extended its sponsorship of the US Olympic Committee Team until 2008.
David Beckham is reported to be threatening legal action against a Russian company that he claims is using his image without permission to sell cans of a product called Manchester Gin.
I would like to counter some of the points made in John Stones’ article on mass-market car makers (MW February 19). The Golf Mk V was launched in the UK on January 30 to enormous critical acclaim from motoring experts, culminating in What Car? magazine’s Car of the Year 2004 award. Orders at Volkswagen retailers […]
Unilever Bestfoods is understood to be preparing to launch a range of low-carbohydrate products in the UK. Carb Options, will be the widest range of low-carbohydrate products available in the UK. Carb Options, launched in the US earlier this year, is aimed at consumers following low-carbohydrate diets, such as the Atkins’ and South Beach diets. […]
Consumers are tired of silent calls – they are signing up to the TPS in huge numbers, and legislation looms. Jo-Anne Flack looks at the causes of the problem, and what can be done to solve it
Hotpoint, the white goods manufacturer, has signed as a sponsor of ChildLine’s 18th birthday campaign in a deal planned and negotiated by Carat.
Ogilvy & Mather (O&M) is bracing itself for a possible review of the £150m global advertising account for BP after the oil giant put feelers out to nine other advertising agencies.
WCRS is poised to announce a £20m management buyout from advertising giant Havas.