Emirates airline reviews £14m media business out of MediaCom
Marketing WeekEmirates, the Middle Eastern airline, is reviewing its £11m global media planning and buying account held by MediaCom.
Emirates, the Middle Eastern airline, is reviewing its £11m global media planning and buying account held by MediaCom.
The proposed management buyout of WCRS may seem like a risk, but the success of other mid-sized agencies shows what can be achieved with an independent approach, says David Benady
With new entrants eyeing the UK lottery market and existing players aiming to strengthen their position, Camelot’s dominance looks set to be challenged. But the lottery operator’s virtual monopoly of retail sales will be the hardest obstacle t
No wonder Marks & Spencer has suffered from such well-publicised trouble over the years: it doesn’t think more than three days ahead.
As technology and marketing merge, human touches must remain
Dasani, Coca-Cola’s struggling bottled water brand, can take comfort from the similar experiences Perrier endured in the Nineties, says George Pitcher
Developments in Google & Yahoo! search technology are probably not bedtime reading for most people, but should Google commit to an IPO (initial public offering) this year, the subject is likely to achieve significant press coverage.
Turner Classic Movies is launching a new look that will coincide with the inclusion of stereo sound transmission.
The London 2012 Olympic bid has promised to spend over £3m on its marketing push next year to stimulate support for the Olympics in the UK. The organisation has allocated ten per cent of its marketing budget, although the bid team expects to boost this war chest with free marketing and media services from companies […]
The Advertising Standards Authority (ASA) has received 19 complaints against a poster ad for the film Dawn of the Dead, which shows a woman with glazed eyes looking like a corpse…
Online retail is set to explode over the next year, according to Interactive Media in Retail Group’s (IMRG) recently published annual statement. It predicts that internet shopping will become mass-market, fuelled by a substantial improvement in the range and quality of e-tail services on offer. Meanwhile, brands that have still not prepared for the e-commerce […]
NTL is to include Channel 4’s E4 in its base TV pack.
RAC Auto Windscreens has appointed David Currier as sales and marketing director. He joins from Towry Law Financial Services, where he was business development director.
The Department of Culture, Media and Sport has issued draft guidance on the Licensing Act, which sets out to reform the supply of alcohol and the provision of regulated entertainment.
The mobile phone is no longer a desirable fashion accessory but a necessary modern communications tool and the incidence of people using only mobiles is on the increase