Torin Douglas’s suggestion (MW June 3) that advertising is under greater threat than at any time in the past 30 years makes good copy, but is not actually true. Take the end of the Eighties, for instance. There was a concerted campaign by Action on Alcohol Abuse to ban alcohol advertising in the wake of […]
The Fairtrade Foundation is celebrating its tenth year, yet consumers are confused about what its stamp actually means.
A trial of digital TV in two small villages could hold the key to the Government’s strategy on analogue switch-off.
Odeon Cinemas marketing director Ron Hanlon has stepped aside from the position just as the cinema chain becomes enmeshed in a bidding war. Marketing manager Luke Vetere has been promoted to marketing director and reports to recently appointed chief executive Tim Schoonmaker. A spokeswoman for Odeon says that Hanlon remains with Odeon as a business […]
TalkSport, the national commercial station owned by The Wireless Group, has appointed EMAP head of broadcast innovations Adam Bullock as sponsorship and promotion director. He takes over from Adam Roland, who left TalkSport last month to take over Bullock’s role at EMAP (MW May 20). It is not thought that the job swap was intentional. […]
The Advertising Association says advertising expenditure in the UK totalled £3.64m
Tesco is planning to launch a new labelling initiative on alcohol products sold in its stores to flag up the recommended weekly consumption that has been set in government guidelines. The labels will be guidelines on the “reasonable” amount that can be consumed by men and women a week. They will be put on the […]
Ariel, the Procter & Gamble-owned washing powder brand, has extended its sponsorship deal with British tennis star Tim Henman.
From Benetton’s campaign of death row images to Barnardo’s cockroach ad, there are always brands that will make an exhibition of themselves, with varying success. By Sonoo Singh
As Kerrang! launches its station in the Midlands, Tim McCabe discusses the reasons why he thinks the rock sound will hit the high notes for advertisers
Channel Four has signed a new deal with BSkyB .
Fans screaming as England fell at the first Euro 2004 hurdle may suffer ‘voice abuse’. Others will feel pain too.
Gala has appointed former Leo Burnett managing director Kate Howe as its marketing director. She joins the gaming company after a spell at Abbott Mead Vickers.BBDO.
Are you called John?
The recent departures of ‘modernisers’ at Barclays, Coca-Cola and Marks & Spencer show that many large companies like the idea of change, but struggle with the reality. By David Benady