Month: June 2004

Artists refuse iTunes deal

Marketing Week

iTunes’ launch on Tuesday (yesterday) was marred by the refusal of several independent labels, featuring artists such as The White Stripes and Craig David, to agree on licensing fees. Apple is charging consumers 79 pence for each music track.

Financial services industry slammed for misleading marketing

Marketing Week

The financial services industry has been sharply criticised for misleading marketing and advertising by the Financial Services Consumer Panel, the independent body set up the Financial Services Authority. Its annual report says the industry has a long way to go before it provides clear and fair products.

Sponsors sought for Superset tournament

Marketing Week

Marketing and events company Superset is seeking sponsors for the London launch of its one-set tennis tournament, Superset tennis. The company is seeking a headline sponsor and a number of media partners for the event this October. It is understood that Superset is keen to sign up a corporate or packaged goods brand as the […]

Football League’s three divisions to be renamed

Marketing Week

The Football League has confirmed that its three divisions will be renamed for the 2004/5 seasons. They will be known as The Coca-Cola Championship, Coca-Cola League One and Coca-Cola League Two. The Football League has also revealed a new logo to support the changes.

Maiden’s Transvision giant…

Marketing Week

Maiden’s Transvision giant plasma screens will be providing point-by-point scores from the Wimbledon Lawn Tennis Championships, which starts next week, as part of a marketing push by IBM to build its sponsorship deal with the All England Lawn Tennis Club. Creative work is by Ogilvy Group, with media buying by MindShare. Using IBM’s current ‘On […]

As the Diary…

Marketing Week

As the Diary trudged into work on a Monday morning made all the more depressing by England’s injury time surrender to France in Euro 2004, the last thing it wanted was a reminder of Sunday night’s demoralising defeat. So it would like to thank Freemantle Media for the press release waiting for it on its […]