The Chartered Institute of Marketing is launching a new programme of company membership on July 1 to enable senior marketers to become ‘more professional, more informed and more connected’.
The BBC’s new director-general, Mark Thompson, faces many hurdles – not least, the corporation’s role as a public service.
Sportswear brand Diadora has been forced to pull its latest European ad campaign because it uses horrific pictures of the 1985 fire at Bradford City football stadium. The Italian sportswear company has already withdrawn the ad and has apologised to Bradford City and angry viewers. The ad, called The World Needs To Play More, is […]
Reebok has appointed former Helly Hansen and Adidas marketer Roy Gardner as European marketing director for its Rbk range, in a move that reinforces the company’s commitment to the sub-brand. Gardner, who will take on the role imminently, has been a consultant for Adidas since leaving Leeds United Football Club in March 2003, where he […]
Scottish whisky company Whyte & Mackay marketing director Glen Gribbon has left the company. It is not known whether he has a job to go to, but the company is claiming it will continue to work with Gribbon on a consultancy basis.
Nutrinnovator, the company behind the Altu savoury cereal bar, will test-market a low-sugar cola called Altu Black this August. The drink will contain no artificial sweeteners and looks set to reach the UK market before the mid-calorie, mid-carbohydrate colas that have been developed by both Coca-Cola and Pepsi in the US. Coca-Cola has so far […]
National Express Coaches is set to advertise on television for the first time and will launch a new brand strapline in the face of renewed competition from low-cost operators. The strapline is “Everyone, everywhere, everyday”, and the ads will depict the variety of customers that use the operator. The advertising has been created by Inferno […]
Malaysia Airlines is on the hunt for an advertising agency to handle its £1m UK advertising account. The review, which will find a replacement for the incumbent, DDA, will be overseen by the airline’s marketing manager, Martin Braisby. The media account, held by Acumen Partnership, is also under review. The appointed agency will handle advertising […]
Butchers, the pet care brand, is launching a new dry cat food brand called Olli. The product will be launched this week, exclusively in Tesco.
Nestlé is extending its Ski brand beyond the dairy sector with the launch of Ski-branded cereal bars, as part of a push to reinvigorate the brand.
COI Communications is creating a new marketing roster to develop consumer insight and marketing and brand strategy for all government communications. It is also reported to be seeking up to 30 agencies to form a roster of design and creative service specialists.
BT director of marketing services Amanda Mackenzie is to become Hewlett-Packard vice-president of marketing for the Europe, Middle East and Africa region. The role includes overseeing new product development and chairing H-P’s marketing council.
BARB is launching a new service providing ratings data for sponsored programmes.
EMI Music is to supply exclusive content to the Samsung UK Fun Club website, www.uk.samsungmobile.com. The deal will result in the music giant delivering news, features, competitions and access to events and festivals involving all its labels and signed artists. EMI Music digital media director Danny van Emden says: “The deal gives us a close […]
Capital Radio Group has created two senior positions to handle the marketing for its regional FM network and develop its brands division. The move will allow the group to focus its marketing on three key areas, which also includes 95.8 Capital FM in London. The new roles will not affect the group’s existing marketers such […]