Tieing up the MCCA Agency of the Year Award by the end of June has seemingly gone to the heads of the management at Iris. In celebration of the award, the agency decided to rub it in the noses of as many people as possible, and what better way to do that than putting up […]
VisitLondon is looking for a marketing agency to help develop a campaign in Japan designed to attract visitors to London. VisitLondon regards the country as a ‘long haul key market’ this year.
The Hong Kong Tourist Board has appointed Luton airport head of sales and marketing Mandy Round to northern Europe director.
vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004.
The Official Chart Company is to launch a download music chart in September with the help of download sites such as MyCokeMusic.com, Napster and iTunes.
Boots is launching an area in its stores dedicated to products for men called The Men’s Zone. It has also signed a two-year deal with rugby star Jonny Wilkinson to appear in its advertising. The first campaign will be to promote free cholesterol tests for shoppers aged over 45 years.
It is unclear how the Gambling Bill will affect promotions, but one thing unlikely to change is the use of a ‘gambling’ element, says Steve Hemsley
vProcter & Gamble’s Pringles brand achieved a surprising sales success thanks to its ‘meet the players’ promotion, trailing only Coca-Cola and McDonald’s in sales on the back of Euro 2004.
Circus, the branding consultancy, has been appointed by London First Centre, the inward investment agency for London, to undertake a strategic brand review to help promote the capital as the leading destination for foreign investment in Europe.
The BBC is to close a number of its online services that do not meet a new “public value test” being introduced as part of the broadcaster’s plans for charter renewal. The test, which includes quantitative and qualitative measures, will be applied to all the broadcaster’s operations and any proposed services. This will go some […]
The Food and Drink Federation (FDF) has hit out at claims made by the British Medical Journal that the food industry employs underhand marketing tactics similar to those used by the tobacco industry. FDF deputy director general Martin Paterson described it as ‘nonsense’.
Ofcom has begun a consultation on the proposed method of valuation of ITV licences. The move could end up saving the broadcaster millions of pounds.
Channel 4 has forged its first programme licensing agreement with a high street brand by striking a deal for screenings of Big Brother with the Walkabout bar chain. The deal was brokered by brand consultancy Keanebrands with Channel 4 and production company Endemol. It will result in Friday night Big Brother evictions being screened live […]
Sir Anthony O’Reilly is to relinquish the chairmanship of Independent News & Media, although he will remain chief executive. He will be succeeded as chairman by Dr Brian Hillery.
Dennis Publishing has appointed BLM Media to its £4.5m media planning and buying account for the launch of its new motoring title ‘Project Squirrel’.