Month: July 2004

Barclays launches ‘Fluent in Finance’ ad campaign

Marketing Week

Bartle Bogle Hegarty has created an ad campaign for Barclays to launch the latest phase of its ‘Fluent in Finance’ advertising campaign on Friday (July 2). The ad will feature Donald Sutherland and Gary Oldman taking over from Samuel L Jackson in the series that focuses on Barclays financial expertise…

Agency Republic beats five to Friends of the Earth brief

Marketing Week

Agency Republic, the new media arm of Claydon Heeley Jones Mason, has won the digital account for environmental charity Friends of the Earth after a six-way pitch. A campaign developed by Social Republic, Agency Republic’s social marketing division, starts at the beginning of July, focusing on recruiting donors. The ad uses rich media to let […]

US law clamps down on TV cable cards

Marketing Week

From Thursday 1 July, US law requires that at least 50 per cent of all televisions with screen sizes of 36 inches or more must be able to accept cable cards – smart cards that can take the place of digital set-top boxes.

TUI to sponsor Sky News Weather

Marketing Week

TUI UK’s Thomson Holidays brand is to sponsor Sky News Weather in a 12-month deal beginning on August 1. The deal includes sponsorship of the weather sections on Sky News Active, Sky Text, Sky News Online and Sky Broadband.