Malaysia Airlines is on the hunt for an advertising agency to handle its £1m UK advertising account. The review, which will find a replacement for the incumbent, DDA, will be overseen by the airline’s marketing manager, Martin Braisby. The media account, held by Acumen Partnership, is also under review. The appointed agency will handle advertising […]
Butchers, the pet care brand, is launching a new dry cat food brand called Olli. The product will be launched this week, exclusively in Tesco.
Nestlé is extending its Ski brand beyond the dairy sector with the launch of Ski-branded cereal bars, as part of a push to reinvigorate the brand.
COI Communications is creating a new marketing roster to develop consumer insight and marketing and brand strategy for all government communications. It is also reported to be seeking up to 30 agencies to form a roster of design and creative service specialists.
BT director of marketing services Amanda Mackenzie is to become Hewlett-Packard vice-president of marketing for the Europe, Middle East and Africa region. The role includes overseeing new product development and chairing H-P’s marketing council.
BARB is launching a new service providing ratings data for sponsored programmes.
EMI Music is to supply exclusive content to the Samsung UK Fun Club website, www.uk.samsungmobile.com. The deal will result in the music giant delivering news, features, competitions and access to events and festivals involving all its labels and signed artists. EMI Music digital media director Danny van Emden says: “The deal gives us a close […]
Capital Radio Group has created two senior positions to handle the marketing for its regional FM network and develop its brands division. The move will allow the group to focus its marketing on three key areas, which also includes 95.8 Capital FM in London. The new roles will not affect the group’s existing marketers such […]
Ellis Watson has been given the unenviable task of reviving the Mirror Group’s fortunes. Few doubt his marketing abilities, but will these cross over into the boardroom? By Branwell Johnson
While Keith Weed’s timely call to promote the role of marketing in the UK should be applauded (MW June 17), he ignores a fundamental quirk about the way marketers view their own profession. Marketing is one of only a handful of industries where exponents of its art will switch jobs for less money. In my […]
I welcome the initiative of Marketing Society chairman Keith Weed in his call to promote the marketing role (MW June 17). May I suggest that a review of the psyche of modern client marketing personnel also be undertaken. It seems the positive adjectives – new, exciting, innovative and creative – are now the sole province […]
I read Sean Brierley’s article on cost-cutting (MW June 17) and confess to being slightly confused. In it he contends that keeping a keen eye on costs and offering great service and meaningful jobs were mutually exclusive. On one hand he’s right. Hereat Asda we watch costs. However, judging by his assumption that a keen […]
VW’s boss recently blamed his own marketers for the company’s product failures. Others argue that long lead times and lack of input leave car marketers in a no-win position. By John Stones
Mercier Gray stories are very much like buses. You wait all year and then two turn up at once. After terrorising Covent Garden with bizarre acrobatic stunts (MW last week), Rob Gray returned to type, turning up at Royal Ascot in a suit that even Laurence Llewelyn-Bowen would surely think twice about. However, his attire […]
The search for eternal youth will always be a moneyspinner. But is the pseudo-science of the beauty industry the next target for legislation?