Hardys appoints EHS Brann Cirencester to launch relationship marketing programme
Marketing WeekEHS Brann Cirencester has been appointed by Hardys, part of drinks group Constellation Europe, to launch its first relationship marketing programme.
EHS Brann Cirencester has been appointed by Hardys, part of drinks group Constellation Europe, to launch its first relationship marketing programme.
Clear Marketing is implementing the second phase of its campaign for Smooth FM, the GMG Radio-owned station formerly called Jazz FM North West. The television campaign, which will break on September 20, will continue the lava lamp theme used in the first execution.
It is not surprising to see that search engine advertising is now accounting for the biggest sector of the online advertising revenue pie (MW July 29). With 70 per cent of online transactions originating from a search query (Forrester/Interactive Advertising Bureau), advertisers have soon realised that search engine marketing (SEM), and in particular pay-per-click (PPC) […]
DFDS Seaways has moved its £1m UK advertising account out of DDB London to Danish agency Halbye, Kaag & Thompson, as the cruise and ferry operator attempts to build a pan-European brand. DDB London worked with UK sales and marketing director Matthew Eastlake to produce the first DFDS television campaign in the UK for four […]
Viacom Outdoor has won the national rail advertising business for First Group from rival Maiden Outdoor. The deal is worth &£9m over five years and includes ScotRail, the TransPennine Express and FGW Link, with commuter stations Oxford and Slough. It has also won the First Great Western contract for London Paddington, Reading and Cardiff – […]
The European Union Advocate-General has recommended that certain type of smokeless tobacco remain illegal under European law, despite a case brought by Swedish Match to challenge the law pertaining to its oral snuff.
Confusion over the range of products, and the slow pace of local-loop unbundling, are hampering Broadband’s rise.
The Sunday Times’ travel magazine, launched in January last year, is to go monthly from January 2005. The glossy newsstand title is currently bi-monthly.
Nutrinnovator, the food manufacturer, will launch its low-sugar Altu Black premium cola on September 15 in London, as predicted in Marketing Week (MW July 1). The cola will be available in a 250ml can and will cost 69p.
Drambuie UK has moved its £1m media planning and buying account into Walker Media following a three-way pitch. The agency pitched against roster agency Burkitt DDB and Soul Space – the media arm of Drambuie’s creative agency, Soul. The review is part of a drive to broaden the liqueur brand’s appeal with drinkers and to […]
Müller has cut its shortlist down to M&C Saatchi and TBWA/London for its £13m advertising business.
Christian Aid has appointed Campbell Doyle Dye (CDD) to its £3m advertising account after a four-way pitch. The agency pitched against Clemmow Hornby Inge, VCCP and Wieden & Kennedy. The incumbent Euro RSCG London did not repitch. The review was handled by the AAR, and was overseen by Christian Aid head of central marketing Jeff […]
With three of the top four marketing jobs in television vacant, the future of such roles in the broadcasting world looks uncertain.
Due to an unfortunate mix up on our part, Marketing Week was given the wrong information regarding Gambling.com’s relaunch. Contrary to what your journalist was told, Gambling.com does still accept forms of traditional online advertising such as banners, text links, sponsorship and pop-ups. Lyceum Media Press Team London E-mail address for letters: mw.editorial@centaur.co.uk Please include […]
Corgi has shaken up its senior management team with three appointments to spearhead the toy manufacturer’s development plans. The move follows the departure of chief executive Chris Guest in March. The toy company has appointed former Warner Bros UK marketer David Wootliff as its marketing director responsible for toys, stationery and gifts. Wootliff replaces Lisa […]