First Choice, the holiday company, is to sponsor ITV reality show I’m a Celebrity, Get Me Out of Here! for a second year. The show will have branded break bumpers and First Choice will use the sponsorship for in-store, online and interactive activity.
Abbey, the bank at the centre of fevered takeover speculation, launches a £7m advertising campaign this week.
EMAP Advertising has signed Virgin Mobile as a partner for the Kiss 100 Bam Bam Breakfast Show in a deal arranged by Manning Gottlieb OMD. The &£1m deal includes sponsorship, editorial support and joint marketing activity.
Alberto-Culver is to launch a line of styling products under its Tresemme haircare brand.
A company can drum brand values into staff all it likes, but unless it looks at the processes behind customer service, nothing will change. By Alan Mitchell
Reebok and Coors Fine Light Beer will be joint sponsors of ITV’s coverage of Super Bowl and the National Football League (NFL) play-offs early next year. ITV’s three-year deal with NFL begins with weekly coverage of the play-offs next January.
Channel 4 and radio broadcast UBC Media are understood to be looking at launching a talk radio station using the national digital licence for UBC-owned station, OneWord.
Leo Burnett has created a £2m TV campaign for Weight Watchers from Heinz.
The Advertising Standards Authority is investigating complaints against a poster ad for Sony PlayStation 2 game America’s Most Wanted, featuring Osama Bin Laden. The complainants claim that the campaign is offensive and insensitive in the climate of unease following September 11, 2001. There have also been complaints that it could incite racial violence against Muslims. […]
J Walter Thompson has created a TV and poster campaign for Lever Fabergé-owned brand Persil to support its art and craft promotion.
Factfile (MW August 5) confirmed much of what we already knew: affluent consumers read international media. It did expand on the reasons why they make this choice, but it did not really take into account the true pattern of how these heavyweight consumers lead their working lives and the media with which they come into […]
Reckitt Benckiser (RB) has appointed pharmaceutical company Wyeth’s former marketing director Mark Cooper to lead the global strategy of its Gaviscon brand. In his new role as global category marketing manager, he will report to global category director Anand Sharma. Cooper left Anadin-manufacturer Wyeth in March in the middle of a review of the company’s […]
Farm has been appointed to handle the advertising for The Edrington Group’s Highland Park whisky brand. The agency won a competitive pitch, which was handled by the AAR. The incumbent was the now-defunct Faulds Advertising.
HMV, the music retailer, has promoted head of marketing Ged Hopkins to head of retail marketing. He is being replaced by Gideon Lask, who joins from letsbuyit.com.
Miles Calcraft Briginshaw Duffy has created its first campaign for Tetley.