Month: September 2004

Managing director quits TUI UK after summer leave

Marketing Week

TUI UK managing director Chris Mottershead has decided to leave the travel company after taking an extended summer holiday. TUI Northern Europe chief executive Peter Rothwell will assume the title of managing director TUI UK. The company embraces Thomson Holidays, the Lunn Poly chain of travel agents and the recently launched Thomsonfly.com airline (MW December […]

Managing director quits TUI UK after summer leave

Marketing Week

TUI UK managing director Chris Mottershead has decided to leave the travel company after taking an extended summer holiday. TUI Northern Europe chief executive Peter Rothwell will assume the title of managing director TUI UK. The company embraces Thomson Holidays, the Lunn Poly chain of travel agents and the recently launched Thomsonfly.com airline (MW December […]

Wilkinson Sword marketing chief quits after management shake-up

Marketing Week

Wilkinson Sword has ousted UK marketing chief David Bainbridge as part of a management overhaul sparked by poor launch sales of its four-blade Quattro razor. Wilkinson Sword insiders say Bainbridge has been made a scapegoat for the failure to meet UK sales targets over the past four years. One source adds that Quattro’s launch struggled […]

Ex-Wella marketer lands top UK job

Marketing Week

Haircare products maker Wella UK has promoted its former head of UK consumer marketing Bob Bartlett to overall marketing chief of all the company’s UK business. Bartlett’s position at the company was in doubt earlier this year, after Wella divested its consumer haircare business to Procter & Gamble (MW July 15). P&G failed to find […]

Fred Perry plans first shop in US

Marketing Week

Sports fashion brand Fred Perry is planning to open its first branded shop in the US. The company is seeking a site in New York, and it is understood the brand is in the early stages of the search and hopes to find a suitable property next year. The brand, which is named after the […]

Fair operators seek brand sponsorship and advertising

Marketing Week

Travelling fairground operators are seeking brand tie-ins and are offering advertising space to brands, as they attempt to overhaul the image of fairs and present them as family-friendly environments where children are safe. The Showmen’s Guild of Great Britain, the trade body for travelling funfairs, began to co-ordinate marketing two years ago, with a central […]

Video Networks launches ‘safe for kids’ controller for Home Choice subscribers

Marketing Week

Video Networks is launching a handset for children that restricts viewing to what is suitable for children on its video-on-demand and broadcast television service Home Choice. The MiniMote handset has been developed to meet the concerns of parents worried about their children gaining access to unsuitable content through multi-channel TV. The device has been designed […]

Pepsi to prevent ambush marketing

Marketing Week

Pepsi has insisted that fans attending the Champions Trophy cricket tournament will be screened to check that they are not bringing in sizeable quantities of products from rival snack and drink companies. The initiative is to prevent ambush marketing of Pepsi’s sponsorship.

Fred-faced over his flab?

Marketing Week

I noticed with some alarm that in the brand’s recent revamp, which included revised logos and pack designs, Homepride’s Fred (surely one of the brand’s primary visual equities) is almost completely hidden away, tucked right behind the meals he is offering. Has Fred come over all shy? Or maybe he’s worried that if he emerges, […]

Have a nice day, and an icy stare

Marketing Week

What a wonderful gem of an article from Murray (MW last week). When McDonald’s first arrived in this country I remember, after grabbing my paper bag full of burger and fries off the counter, hearing that phrase – “Have a nice day” – blurted out, in a Brummie accent, to my back as I made […]