Due to an unfortunate mix up on our part, Marketing Week was given the wrong information regarding Gambling.com’s relaunch. Contrary to what your journalist was told, Gambling.com does still accept forms of traditional online advertising such as banners, text links, sponsorship and pop-ups. Lyceum Media Press Team London E-mail address for letters: mw.editorial@centaur.co.uk Please include […]
Corgi has shaken up its senior management team with three appointments to spearhead the toy manufacturer’s development plans. The move follows the departure of chief executive Chris Guest in March. The toy company has appointed former Warner Bros UK marketer David Wootliff as its marketing director responsible for toys, stationery and gifts. Wootliff replaces Lisa […]
MG Rover has appointed former Kia marketing director Guy Jones as its top UK marketer. Jones, who resigned from the Korean car manufacturer in March for personal reasons (MW March 4), will oversee all marketing and PR for the MG and Rover brands in the UK. His job title is marketing and PR manager for […]
The Department of Trade and Industry (DTI) is launching an online campaign to promote its new Consumer Direct telephone, online and e-mail information and advice service for consumers. Consumer Direct provides advice on consumer protection issues, including what rights consumers have or how to get redress for poor service or faulty goods. Run by the […]
Luxury cosmetics brand Shiseido UK has appointed Nicola Stott as sales and marketing director after its merger with sister brand, Décleor UK. She joins from luxury spa brand Elemis, where she was sales director. The merged entity will be overseen by Décleor UK managing director David Lieber, who has been promoted to a group managing […]
The Times’ executive editor, Graham Paterson, who was in charge of the paper’s compact edition, has left the newspaper ‘to pursue opportunities elsewhere’.
Orange is denying that it is reviewing its £66m advertising business out of Mother, despite intense speculation that a shortlist is being drawn up.
BDP, the London agency, has created a satellite TV campaign for coach company Leger Holidays’ Battlefield tours. The ads will run on UK History and the History Channel.
Midasplayer.com has signed an exclusive deal with Yahoo! Europe to supply its “skill gaming” content to Yahoo! Games sites in the UK, France and Germany, as well as BT Yahoo! internet services in the UK. Midasplayer.com will be given full content integration within the Yahoo! Games Channel and will be promoted across Yahoo!’s European network, […]
Coors Brewers’ Coors Fine Light Beer has signed a six-figure deal with Sky Media to become the exclusive sponsor of Sky Sports’ tenth season of live NFL American football…
JD Wetherspoon, the pub chain, has reported a four per cent fall in pre-tax profits to £54m for the year ending July 25. The chain has also scotched rumours of a management buy-out and instead hinted at acquisition plans.
Your Special Report on fulfilment (MW last week) highlighted the importance of both immediacy and good service. All too often organisations underestimate the importance of their first contact with consumers. Once a response campaign has engaged a consumer’s interest, they need to be met with as good an experience of the brand as possible. Simply […]
Lever Fabergé is plotting the biggest launch in the laundry market since the introduction of Persil Capsules in 2001, with the roll-out of a new innovative single-dose fabric conditioner capsule under its Comfort brand.
Iceland is to begin featuring the Government’s controversial “five-a-day” logo on all fresh and frozen fruit and vegetables in a move which could see it become the first national food retailer to support the healthy eating initiative. Major retailers such as Tesco, Sainsbury’s and Asda have refused to use the logo and instead prefer to […]
Fiat Auto has promoted the heir to the dynasty controlling a third of the Fiat empire, Lapo Elkann, to head of brand promotion for all its brands. Elkann is the grandson of the late Gianni Agnelli.The appointment is part of a fundamental restructure of the Fiat Auto’s loss-making business unveiled last week, which sees power […]