Coca-Cola is planning to rebrand its “Light” products under the “Zero” banner in the UK, in a drive to clarify the products’ sugar-free status and also to attract the loyalty of health-conscious consumers. The soft drinks giant is expected to rebrand Fanta Light and Sprite Light under the names Fanta Zero and Sprite Zero respectively […]
EasyJet chief marketer Mike Cooper is leaving the company just as the low-cost airline prepares for a rebranding and repositioning. He does not have a job to go to. The departure of the commercial director comes at a time when the airline is facing a winter price war with low-cost rival Ryanair, alongside increased pressure […]
Incorporated Society of British Advertisers (ISBA) director-general Malcolm Earnshaw is calling on the Government to stop blaming advertising for the growing obesity crisis and instead to start investing money in public education campaigns to promote healthy living. He is also urging the Government to explore partnerships with food manufacturers and to use “advertising properties” such […]
Incorporated Society of British Advertisers (ISBA) director-general Malcolm Earnshaw is calling on the Government to stop blaming advertising for the growing obesity crisis and instead to start investing money in public education campaigns to promote healthy living. He is also urging the Government to explore partnerships with food manufacturers and to use “advertising properties” such […]
Ofcom could soon be under fire from lobby groups if its controversial plans to allow children to feature in alcohol television advertising go ahead later this year. The proposal forms part of a consultation document to amend the existing alcohol advertising code on TV. The regulator is proposing to allow alcohol to be promoted responsibly […]
NTL is to launch a pure video-on demand (VOD) service offering movies, music, children’s and adult programming, as well as a personal video recorder (PVR), early next year. The cable operator has confirmed to analysts that it will be launching the VOD service, called ntl:on demand, in the first quarter of 2005. Unlike Sky’s pay-per-view […]
The MCCA, backed by Marketing Week, has started this year’s search for outstanding marketing achievement, culminating in the Best Awards 2005. The prestigious awards have been showcasing excellence in marketing communications since 1989. Nominations are invited in the following categories: Best client of the year; Best newcomer agency (less than 36 months old); Best agency […]
Orange is seeking a director of marketing insight to lead its pricing strategy, as the telecoms giant continues its reorganisation programme. The news comes just weeks after it emerged the company is restructuring its marketing department and that it will be making a number of redundancies (MW August 12). The appointee to the new role […]
Orange is seeking a director of marketing insight to lead its pricing strategy, as the telecoms giant continues its reorganisation programme. The news comes just weeks after it emerged the company is restructuring its marketing department and that it will be making a number of redundancies (MW August 12). The appointee to the new role […]
NTL is to launch a pure video-on demand (VOD) service offering movies, music, children’s and adult programming, as well as a personal video recorder (PVR), early next year. The cable operator has confirmed to analysts that it will be launching the VOD service, called ntl:on demand, in the first quarter of 2005. Unlike Sky’s pay-per-view […]
Twentieth Century Fox Home Entertainment has appointed Al King as marketing director. He joins from games publisher Electronic Arts where he was European director of consumer marketing.
A former senior executive from outdoor advertising company Clear Channel has set up a new out-of-home media company called Tabletalkmedia, which will sell advertising on tables in restaurants and cafés. Lloyd Keisner, who was managing director of Clear Channel subsidiary Taxi Media, has launched the company. Keisner has signed up coffee chain Coffee Republic, which […]
TV, radio and newspapers alike must know their customers if they are to offer targeted content and an effective platform for advertisers, says Gavin Miller
Associated Newspapers is investing £1m in relaunching and redesigning its free ads newspaper and website Loot. The initiative will be supported by outdoor advertising and Loot’s first CRM programme.
HHCL/Red Cell has created a press campaign for new Sky One show Hex.