Twentieth Century Fox appoints new marketing director
Twentieth Century Fox Home Entertainment has appointed Al King as marketing director. He joins from games publisher Electronic Arts where he was European director of consumer marketing.
Twentieth Century Fox Home Entertainment has appointed Al King as marketing director. He joins from games publisher Electronic Arts where he was European director of consumer marketing.
The National Aids Trust has appointed Edelman Interactive Solutions to develop the online element of World AIDS Day 2004. The brief includes redesigning the website and implementing an online marketing programme.
TUI, the travel company, has axed a number of UK board directors, including marketing director Hugh Edwards. Its recently appointed sales and marketing director Miles Morgan will handle marketing responsibilities.
TGI Friday’s, the Whitbread-owned restaurant chain, is reviewing its advertising account, handled by Heresy. The chain recently appointed former Persil marketer Tim Hammond as managing director (MW July 22).
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.