The Diary doesn’t usually get all Lynne Truss when it comes to spelling mistakes, but this poster, found in the Lakeside Shopping Centre, Thurrock, couldn’t be passed without comment. PartyPoker.com’s boast that it is “biger” than the competition probably went unnoticed by the resident “hoodies”, but an ever-vigilant reader homed in on it straight away. […]
Marketers are constantly looking for new and varied ways to get their message across. Customer magazines, when used effectively, can dramatically influence customer loyalty, says Sonoo Singh
NTL is cutting the price of its 1MB broadband service to what it claims is the cheapest in the market, in an aggressive move to attract new customers. Normally priced at £17.99, the 1MB service will now be made available to new customers, or existing NTL customers wanting to upgrade to broadband, for £9.99 a […]
Philosophy, the branding consultancy, has created a new brand identity for UK Sport. The “100%Me” branding will be used for the Start Clean and Stay Clean anti-drug campaigns aimed at 12- to 17-year-olds and elite athletes respectively.
Having been brought up on Tom and Jerry cartoons, the Diary clearly remembers the horror of discovering that real cats do possess the skills to capture and kill mice (and, for that matter, that real mice tend not to have French nephews that visit them and paint caricatures of the cats in question). One cat […]
John Ayling & Associates has been appointed by Allianz Cornhill Animal Health to handle the £1m account for its Petplan pet insurance brand following a four-way pitch against undisclosed agencies.
Suki Thompson’s comment piece (MW May 19) was highly perceptive. It did bring the late 1990s internet boom to mind, when the branded content debate raged in the context of the “stickiness” of different websites. The debate has now moved on to the event and experiential channels. Content is critical today because of two interlocking […]
The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.
Abbott Mead Vickers. BBDO’s second-string agency and integrated specialist Minerva is to fold. Its business will be moved into AMV and sister agency Proximity London. It is not clear whether all of Minerva’s employees, thought to number about 40, will transfer to either AMV or Proximity – or indeed what will happen to Minerva chief […]
Cadbury Trebor Bassett is facing a potential backlash from both the trade and consumers over its under-99 calorie chocolate bars because the products are smaller but more expensive than the original versions. Industry insiders say that the initial consumer interest in the 17.5g versions of Dairy Milk, Dairy Milk with Mint Chips and Bournville will […]
Cadbury Trebor Bassett is facing a potential backlash from both the trade and consumers over its under-99 calorie chocolate bars because the products are smaller but more expensive than the original versions. Industry insiders say that the initial consumer interest in the 17.5g versions of Dairy Milk, Dairy Milk with Mint Chips and Bournville will […]
Fashion brand Timberland is looking for a European marketing director after the departure of Pat Mitchinson, who had held the role for two years. Nigel Young, from the company’s European marketing team, will assume her duties temporarily. It is not known whether Mitchinson has a job to go to. She joined Timberland in summer 2003 […]