UK natural health products manufacturer Weleda and ideas consultancy What If! have formed a joint venture, Dr Greenfingers, which will launch a range of products for children this month. Jacquie Irvine, the former Procter & Gamble (P&G) marketer appointed to head Dr Greenfingers, says the launch strategy is to gain listings in health stores and […]
The European Parliament has delivered a final blow to nutrient profiling after voting against including it in the proposed legislation for health and nutrition claims. The decision to abandon the scheme in its current form, which was predicted in Marketing Week last month, follows concerns that nutrient profiling would lead to too many health claims […]
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Nestlé has promoted Stuart Irvine to managing director of Nestlé Purina Petcare UK.
Heart, the Chrysalis Radio-owned radio brand, has promoted programme director Francis Currie to brand programme director with responsibility for developing the brand across the network. Programme controller Mark Browning will replace Currie.
Anyone depressed by the diet of violence, idiocy and sex on TV and in computer games can take heart.
What is profit? After years of reading Alan Mitchell’s thoughtful columns, I’ve been left with the impression that the routes to “profitable marketing” are more than simply charging people money. So when I read in Martin Croft’s piece on digital (once simply “online”) communities (MW last week), that “experts question whether there is any real […]
Imagine this for an advertising pitch: “We get this old bloke with a white beard to run around in a sailor suit, with a bunch of kids, fending off pirates and the like, but – here’s the clever bit – the pirates are scared of the kids because they’ve been eating fish fingers.” In the […]
Coors Brewers’ 120-strong marketing team is bracing itself for redundancies as the brewer embarks on talks with its employees about changes at its Burton-on-Trent head office following the merger between Coors of the US and Canada’s Molson to form Molson Coors. Coors, the UK’s second-biggest brewer with about 21 per cent of the market, has […]
Constellation Brands UK has named John Mills as managing director for The Gaymer Cider Company, which was spun-off as a separate company last October. Mills was previously senior vice-president for off-trade retail sales for all of Constellation’s brands.
Watson Phillips Norman (WPN) has won the £6m below-the-line account for Which?, formerly the Consumers Association (CA).
Lottery operator Camelot has launched a Big Brother 6 Instant Win game on its website, developed in conjunction with Channel 4. The interactive game, which made its debut at the same time as this year’s show, puts players inside a virtual version of the Big Brother house, where they can win prizes by getting on […]
The fortunes of Fiat’s car division have gone from bad to worse. Quality issues and an inward-looking culture haven’t helped, says Robert Lester
Heart, the Chrysalis Radio-owned radio brand, has promoted programme director Francis Currie to brand programme director with responsibility for developing the brand across the network. Programme controller Mark Browning will replace Currie.
Procter & Gamble (P&G) has put the strategic planning for its global Prestige Beauty business up for pitch. The incumbent on the business is WPP Group-owned MediaCom.