Virgin aims to boost O’Connell’s profile ahead of breakfast show launch
Marketing WeekVirgin Radio is launching a national advertising campaign to promote launch of the Christian O’Connell Breakfast show, which starts on January 23. The outdoor campaign, which breaks on January 16, touts Sony Award-winner O’Connell’s slot as “Britain’s Best Breakfast Show”. O’Connell, who joins the station from Xfm, is a familiar name for radio listeners in […]