Month: January 2006

Virgin aims to boost O’Connell’s profile ahead of breakfast show launch

Marketing Week

Virgin Radio is launching a national advertising campaign to promote launch of the Christian O’Connell Breakfast show, which starts on January 23. The outdoor campaign, which breaks on January 16, touts Sony Award-winner O’Connell’s slot as “Britain’s Best Breakfast Show”. O’Connell, who joins the station from Xfm, is a familiar name for radio listeners in […]

IBM parts company with Merlin Stone

Marketing Week

IBM business research leader and marketing consultant Merlin Stone is cutting his ties with the technology giant after a 12-year association. Stone has spent five years on the IBM Business Consulting Services payroll, and was a sponsored professor and research expert for seven years beforehand. He has been responsible for developing cutting-edge customer management programmes […]

Coca-Cola kicked off University of Michigan campus

Marketing Week

Coca-Cola has been kicked off the University of Michigan campus following concerns over the company’s labour practices in Colombia. Nine other US colleges, including New York University, have banned Coke because of claims the soft drinks giant was complicit in violence against Colombian union workers. Coke denies the claims.

Motorola unveils details of iRadio

Marketing Week

Motorola has unveiled details of its subscription music service iRadio, to be launched later this year. It will include 435 commercial-free radio channels, allowing users to download channels to their mobile phones, or on car or home stereos.

Superdrug to open 35 new stores

Marketing Week

Superdrug is opening 35 new stores this year as part of its plan to appear “in every UK high street”. The AS Watson Group-owned retailer says the plan will create 350 jobs and marks an expansion into Ireland.

Barclays takes on Bank of America

Marketing Week

Barclays is taking on Bank of America by offering a rival credit card linked to the US Airways frequent-flier programme. The Barclays card, co-branded by Mastercard, will be managed in the US.

Judi Johansen to leave PacifiCorp

Marketing Week

Judi Johansen, president and executive of ScottishPower’s US-regulated business PacifiCorp, will leave the company after its sale to MidAmerican Energy Holdings is completed later this year.

Masterfoods promotes Richard Kellam

Marketing Week

Masterfoods has promoted Richard Kellam, managing director of Masterfoods UK petcare, to the new role of president of the European petcare division. He has been replaced by Mark Johnson, European franchise director for dry dogfood and complementary petcare.

Constellation targets Pimm’s with Stone’s Wine extension

Marketing Week

Constellation Brands is planning to launch a brand extension for its venerable Stone’s Ginger Wine in an attempt to take on Pimm’s in the summer long mixed drinks sector. Stone’s Summer Cup is in development, although a Constellation spokeswoman was unable to provide any further details. The move is understood to be retaliation for Diageo’s […]