L’Oréal Paris, the cosmetic giant’s consumer brand, has added Hollywood actresses Scarlett Johansson and Penelope Cruz to its “Dream Team” of representatives. Johansson, who won a best actress award at the Venice Film Festival for her performance in Sofia Coppola’s Lost In Translation, will feature in two forthcoming press and television campaigns. One is for […]
Such is the importance of Jaguar’s new XK model to the company that its website describes the car as “The Future of Jaguar”. Many observers think the manufacturer’s financial problems are so serious that the XK and the new S-Type, launching in 2008, must be an unmitigated success to stop the wheels coming off. The […]
Weetabix is extending it Alpen brand into dieting and functional foods market with the launch of Alpen Light Cereal Bars. The bars, which will have just 70 calories, will be the first to contain probiotic yogurt. The bars, which will be launched next month, will be available Summer Fruits, Citrus Fruits and Apple & Sultana […]
SCA Hygiene is investing £5m in the launch of a new range of feminine hygiene products under the Bodyform brand.
Russian businessman Alexandre Gaydamak’s purchase of half of Portsmouth Football Club for a reported &£15m has caused concern for the team’s supporters. Not only are the 29-year-old’s own finances shrouded in mystery, his billionaire father Arcadi is the subject of an international arrest warrant. The revelations have prompted calls for a tightening of the rules […]
The BBC has delayed a review of its creative agency roster by up to a year while the corporation continues to restructure its marketing department. The broadcaster had been expected to begin the review of its &£20m above-the- line account before the contracts’ expiry in February this year. Abbott Mead Vickers. BBDO, DFGW and Fallon […]
Sub-Zero refrigerators and Wolf ovens, the US luxury white goods brands, have appointed brand consultancy Dave and ad agency WCRS to help build their profile in the UK and western Europe. The US brands chose the two agencies, which are part of communications group Engine, after a five-way pitch. Dave will be the lead agency […]
Mark Cadman, JWT London managing director, is poised to resign from the agency less than a year after joining from Lowe. Cadman, who has been linked with Sir Frank Lowe’s new agency, is expected to resign next week. The news comes as speculation grows that Sir Frank will announce the eight partners in the new […]
Vallance Carruthers Coleman Priest has created a series of TV executions for online savings bank ING Direct highlighting its “honest, no catches approach”. The multi-million pound campaign, which features the trademark ING Direct lifebelt, breaks on Sunday, with supporting press and online media.
The Events Industry Alliance (EIA) has been launched to promote exhibitions and events companies. The trade body represents event organisers, as well as venues and contractors that build events.
HHCL has quit the race for Unilever’s £5m Pot Noodle advertising business, ending a 12-year association with the brand.
Lowe, St Luke’s, HHCL, and Leeds-based Home have been shortlisted for travel agent Thomas Cook’s consolidated UK creative account, worth &£4m. The business has been split between TBWALondon, Farm and Home since 2004.
France Telecom has shortlisted TBWA, Mother, BBDO and DDB, Publicis and Fallon, Y&R and HHCL, and Euro RSCG and FCB to pitch for Orange’s pan-European ad account.
advertising legend John Webster, who created the Smash Martians and Honey Monster, died last week. Webster, who retired from the agency last summer after 30 years, had a heart attack while jogging.
Total, the French oil company, has reappointed BBDO to handle its £40m pan-European advertising account. Miles Calcraft Briginshaw Duffy (MCBD), the UK incumbent, has also been retained.