TK Maxx is talking to advertising agencies about helping its in-house creative team develop ideas for future marketing campaigns. The retailer is speaking to agencies through intermediary Creative Brief and has shortlisted four undisclosed agencies. Marketing director Deborah Dolce says the company is in the process of selecting an agency to develop ideas for its […]
SBE Entertainment Group, a private investment firm with interests in real estate development, hospitality and independent film production, is seeking an agency to create a campaign promoting its hotel division. SBE Hotel Group has been in talks with agencies in the UK and other countries about the global brief. It recently spent $114.5m (&£65m) acquiring […]
French insurance giant Axa has appointed WFCA Integrated to handle its UK advertising, working alongside Grey Worldwide Australia, which snatched the &£22m UK account from JWT in October last year. The Tunbridge Wells-based agency is understood to be working on developing and executing campaigns, which have been created by Grey, for the UK. An Axa […]
VisitBritain has appointed a roster of 12 agencies to handle its online marketing activities after identifying the internet as its key marketing tool for the next three years. The tourist body has a worldwide marketing budget of &£36m for the next three years (MW December 8, 2005) and a significant part of it is expected […]
After being pictured allegedly taking cocaine on the front page of a national tabloid newspaper, Kate Moss has seemingly emerged from rehab with added attraction for advertisers. But the Metropolitan Police has now asked the model to help with its enquiries, raising the question of how much negative publicity advertisers associated with her – and […]
Mintel has asked Marketing Week to point out that Plymouth Gin had a 5.
BSkyB has unveiled its Sky by Broadband and Sky by Mobile services.
GameAccount, the online gaming software provider, has signed a deal to supply BSkyB’s gaming websites with skill-based services including pool, solitaire and blackjack.
Cadbury Schweppes has renewed its sponsorship of ITV soap Coronation Street in a two-year, &£20m deal. It is the largest broadcast sponsorship agreement outside the US.
Revlon is reviewing its £10m pan-European media planning and buying account.
Billetts, the media auditing consultancy, predicts that ITV’s share of adult impacts will fall by three per cent to 35 per cent year on year. It also suggests that its share of commercial television’s advertising revenue will fall to 44 per cent from 46 per cent in 2005. ITV has unveiled its first new on-air […]
Telecom Italia is understood to be on the verge of signing a £25m-a-year deal to sponsor the Ferrari Formula One team.
Troubled outdoor media group Maiden Outdoor has withdrawn from a deal with CIE, the transport authority that runs Irish rail and bus services, after it was poised to win the â¬100m (&£68.6m) account. Maiden was set to ink a five-year contract after winning a pitch against incumbent Viacom Outdoor and several other agencies (MW October […]
Jonathan Gillespie has returned to the radio industry six months after quitting as director of radio buying at Omnicom’s centralised buying unit Opera. Gillespie, who left Opera in July last year to go travelling, has resurfaced as a project director of UK Music Week, through his new consultancy ListenUp Media. He says that the consultancy […]
Britvic will shun the use of television in the £2.25m marketing campaign for the launch of Drench, its premium bottled water aimed at the young “iPod generation”.