The US series of Rocky films, starring Sylvster Stallone, is to be made into a range of toys and merchandise. The US toy manufacturer JAKKS Pacific has signed a global licensing deal with MGM Consumer Products, which will see it manufacture and distribute the toys and merchandise. JAKKS’ boys action division will roll out collectible […]
Avis’ UK and European marketing teams are facing redundancies after the car hire giant announced it is axing 130 jobs to cut costs. Fifty jobs will go at the UK headquarters in Hayes, while 80 jobs are at risk at Avis Europe, based in Bracknell. The cuts will generate savings of â¬7m (&£4.8m) this year, […]
Tesco is seeking to squeeze low-cost retailers such as Poundland and Instore, by stocking a range of bargain items in its Extra stores. The UK’s number one grocer is rolling out aisle-end displays featuring products such as car care and home care. Items include haberdashery and bathroom wares, some of which are priced at 99p. […]
The Advertising Standards Authority (ASA) has criticised First Drinks Brands (FDB) over a cinema campaign which connected its Disaronno liqueur brand with seduction. The ASA investigated after a member of the public complained that the ad linked sexual pleasure with alcohol consumption. It shows a woman ordering a “Disaronno on the Rocks”. As she drinks […]
Procter & Gamble is extending its Bold brand into the household bedding sector with the launch of “Wash Me Fresh” pillows, duvets and mattress protectors.
Sharp Electronics is seeking a marketing director as part of a restructure of the company following its relocation to London from Manchester. The move brings consumer electronics and business divisions together for the first time. The marketing role includes responsibility for business planning, product management, e-commerce and marketing communications. The new appointment will work alongside […]
The mobile phone industry is constantly searching for the next big thing – and every year, when sector experts gather at the 3GSM World Congress, they claim to have found it. The buzzword at this year’s conference, held last week in Barcelona, was “convergence”: the integration of fixed-line and mobile phones with the internet. Nokia, […]
Morgan Stanley’s UK consumer banking group has appointed Grey London to handle its &£50m through-the-line advertising business, with a brief to “reignite the Goldfish brand”. It is the first major advertising business scooped by the agency since Tamara Ingram was appointed chief executive of Grey UK nine months ago (MW May 19, 2005). The financial […]
Publicis is tipped to pick up the £1m advertising business for Wheat Crunchies and Nik-Naks from JWT, after the snacks brands were acquired by United Biscuits UK (UB) earlier this week.
Sainsbury’s Bank is set to drop its “Fresh Banking” strapline as part of an overhaul designed to align the brand more closely with the supermarket’s “Try Something New” strategy. Although it will not outline the creative idea that will be incorporated into campaigns and in-store material, the bank says the work is likely to feature […]
Mobile Media has been appointed by the Greater London Authority to run a Keep Warm campaign on its ad-vans and bikes.The drive is to warn the over-65s about hypothermia.
St Luke’s Swedish office has closed its doors after just over five years, having failed to secure new business or share any joint clients with its sister agency in London.
Loewy has been appointed to handle the integrated marketing business for the Rugby Store, the Rugby Football Union’s retail division, following a four-way pitch.
Spirit Advertising has been appointed to handle advertising for recycling business Paper Round. The company wants to encourage more recycling in the business community.
Isobel has created its first work for luxury department store Harrods.